FEATURED INSIGHTS

Understand the three transformative shifts impacting healthcare. Learn how leaders can refine their strategies to ensure equitable access and outcomes — and position their business for long-term success.

3 paradigm shifts in healthcare: Cheat sheet series

Advanced technologies like AI are on track to becoming an integral part of the care team. Discover how to use AI to address persistent workforce challenges and keep clinicians working top-of-license.

Healthcare in 2025, part 2: How AI is shaping care team roles

Historically, the EHR data conversion process has been tedious, error prone, and costly. But advance planning can mitigate risks, streamline workflows, and safeguard patient data.

4 questions to ask yourself before an EHR data conversion

Research

Survey results: Insights on health system purchasing today

Learn how health systems are changing how they define product value with insights from more than 50 leaders in value analysis committees (VACs) and pharmacy and therapeutics (P&T) committees.

Transformative, high-cost therapies and diagnostics can offer patients truly tailored treatment. Gain insight into how personalized therapies are creating a need for new ways to finance and deliver care.

Healthcare in 2025, part 3: How high-cost therapies are changing how we finance care

The healthcare industry is shifting toward care management on a national level. Learn about the growing role national organizations are playing in healthcare — and how care delivery is changing as a result.

Healthcare in 2025, part 1: National stakeholders and local care delivery

CMS is ending two of its value-based primary care models earlier than planned. This leaves provider executives asking a major but fundamental question: Where do we go from here?

CMS is ending two primary care models early. Here’s what to do next.

Research

Redefining musculoskeletal care: Appropriate, personalized, and value-driven solutions

Musculoskeletal (MSK) conditions impose a significant burden on patients and the healthcare system. Often fragmented care and an overreliance on imaging and surgical interventions limits effective outcomes and exacerbates financial strain. Use this eBook to help understand where these challenges persist in the status quo and how to drive more accessible, value-driven MSK care.

Discover how to prove to payers that your intervention reduces the total cost of care (TCOC) with a deep dive into the most effective evaluation method and the success story of virtual GI clinic Oshi Health.

You’ve figured out a way to reduce care costs. Now, prove it to payers.

Learn how to enhance patient care and optimize revenue by tailoring provider capacity with risk-adjusted models and minimizing referral leakage.

2 strategies to reimagine physician panels and improve care delivery

As a recent Advisory Board survey found that 53% of healthcare leaders say consumerism is their top priority, organizations must develop a strategy that meets evolving consumer expectations. Learn how to navigate the changing consumer landscape with three key strategies that address accessibility, connectivity, and affordability.

3 strategies to boost healthcare consumer engagement

Case Study

FirstHealth’s 3-step approach to win back patients from out-of-market travel

Losing market share to out-of-market travel is a challenge for many health systems. Learn how FirstHealth of the Carolinas tackled this issue by redesigning the patient care journey and opening a new cancer center focused on patient and physician needs. As a result, FirstHealth grew oncology volumes by 25%, successfully retaining more local patients.

CMS is ending two of its value-based primary care models earlier than planned. This leaves provider executives asking a major but fundamental question: Where do we go from here?

CMS is ending two primary care models early. Here’s what to do next.

Get an overview of the volume outlooks, key drivers, and strategic imperatives for six key service lines and specialty care areas in our comprehensive, convenient cheat sheets.

What’s driving — or slowing — service line growth?

Get our predictions on key drivers, volume outlooks, and strategic imperatives that are driving (or slowing) growth in women's health service lines.

Women’s health service line outlook – 2025

Presentations and workshops

Whether you're looking for topical presentations or dedicated focus on a challenge or initiative, our expert support gives you access to healthcare experts in different ways to match your time and needs. Learn more.

Keep a pulse on evolving market dynamics & adapt your strategy

State of the healthcare industry | Presentation
Discuss the market forces leaders should watch and the strategic bets to navigate the industry’s future structure.
Value-based care, demystified | Presentation
Learn current perspectives on risk-based payment models, potential hurdles, and how health plans and providers can partner to achieve success in value-based care.
The VBC roadmap: Case studies of successful health systems | Presentation
Many health system leaders hesitate to deepen their commitment to value-based care (VBC) because of a lack of consistently successful examples. But our research identified several effective plan-provider models worth emulating. This study dissects the strategies of four organizations that are deep in their VBC journey, highlighting the practices key to their success. During this presentation, you will gain actionable insights on how successful health systems moved from being a VBC dabbler to VBC powerhouse.
Navigating AI in healthcare | Presentation
Equip your leaders with an understanding of artificial intelligence (AI), the potential benefits these technologies offer, the unique challenges AI presents in healthcare, and how organizations, leaders, and teams should respond to AI today.

Elevate your leadership capabilities

Equip leaders to thrive in a changing environment | Workshop
Healthcare organizations cannot afford to buy their way out of today’s workforce challenges of high turnover and burnout. Effective leaders are one of the most powerful levers to retain and engage employees and deliver on organizational goals. Our workshops prepare leaders with critical skills through hands-on and interactive problem-solving of your biggest challenges. Organizations may select one of the following topic areas per workshop. We recommend organizations partner with us through a tailored learning journey incorporating multiple workshops.
- Impact through influence
- Championing change
- Leader sustainability
- Enhancing interprofessional collaboration
- Engaging the workforce of the future
- Navigating uncertainty
Mind the gap: Building enterprise leadership capacity to thrive in complexity | Presentation
Explore why traditional leadership practices are no longer enough in today's volatile, uncertain, complex, and ambiguous operating environment. You'll learn about the leadership shifts required to increase enterprise leadership capacity based on our 20 years of working with over 3,000 leaders across the healthcare industry.

Events and webinars

2025 summit series

Reimagine healthcare: 3 transformation imperatives

The healthcare industry is facing a transformative moment. As leaders, it’s up to you to shape how your organizations approach investment and partnership decisions, care delivery, and technology. Being intentional about these will ensure a viable, efficient, and patient-centered healthcare ecosystem.

For this summit series, Advisory Board will bring together executive teams from across the industry in four exciting destinations. You will be equipped with pertinent insights and action steps to take back home.

Topics include:

Adapt to new market dynamics
Build tomorrow’s care model today
Embrace digital competencies

Browse the full agenda, learn more, and register.

Dates and locations

October 7-8 | Chicago, IL
November 18-19 | Nashville, TN
December 9-10 | Virtual

2025 roundtables

How to deliver the next era of VBC | October 15-16 | Washington, D.C.

Learn more or register

2025 webinars

Join one of our 70+ annual webinars to learn about the latest healthcare industry trends and topics.

The 10 major trends impacting health systems in 2025
2025 medical group landscape update
Broaden your definition of the care team
Leadership development webinar series
2025 specialty care market trends series: Oncology, cardiovascular, infusion, women’s health, and more
AI in healthcare
The state of the industry heading into 2026

Learn more or register

Leadership building through Advisory Board Fellowship

Healthcare is a rapidly changing industry to which leaders must constantly adapt. Physician leaders are critical leaders in this change, as they play a role in strategic decision-making, operational execution, and garnering physician buy-in and support.

Physician leaders are key stakeholders in their executive teams. In addition to shaping the health system’s strategic and operational direction, they must be able to motivate their physician workforce to implement and hopefully embrace new initiatives.

Advisory Board Fellowship is designed to help leaders navigate the complexities of the healthcare industry and develop the capacity to effectively advance organizational performance. Approximately half of all participants are physician leaders.

Participating leaders leverage the Practicum Project to positively impact finance, operations, quality, safety, and patient experience.

Upcoming Cohorts

Fall 2025 Launch

September 10-12 | Washington, D.C.

Learn more about our custom research offering

Custom research

Gain a competitive edge by partnering with Advisory Board researchers to deliver specific answers to your most pressing questions. Our custom research offering brings together our proven research methodology, industry expertise, and a deep understanding of your organization, equipping you with the tools and insights needed to refine your strategies and make informed decisions.

Custom research scoped to your specific need

We design custom research engagements using a variety of our capabilities to ensure the insights and tools we provide help you act on your top priorities. Sample capabilities include:

Qualitative interviews to uncover how leading organizations and your competitors are approaching their top strategies.
Quantitative surveys to bring you the numbers that illuminate key trends externally or internally to your organization.
Custom benchmarking to compare yourself to peer organizations and identify top strengths and improvement opportunities.
Customer insights to improve your market penetration and customer experience.

Opportunities for your organization in 2025

Customized best-practice research to drive organizational performance assessments and needs diagnoses.
Cheat sheets and discussion guides to facilitate productive conversations on issues your customers care about most.
Stakeholder insight analyses giving you a deeper understanding of your key stakeholders, their priorities, challenges, and decision drivers.
Custom growth driver assessments that pair qualitative and quantitative insights to identify the market forces that influence demand for particular services and offerings.

Our products and services

Research Membership

Data-driven, actionable insights to inform decisions

Learn from more than 200 Advisory Board experts
Access over 300 new research deliverables each year
Leverage our forecasting tools to support strategic planning

Custom Research

Insight-driven answers and tailored guidance

Get actionable insights, contextualized to your organization's challenges and priorities
Inform your strategy with top emerging market and industry trends
Request extensive research across topics that span the entire healthcare ecosystem

Advisory Board Events

Opportunities to network, learn, and grow your expertise

Experience agendas aligned to your team's greatest challenges
Tackle market challenges by collaborating with cross-sector research experts
Connect and network with leading healthcare decision-makers

Expert Support

Expert advice and actionable guidance for healthcare executives

Host insightful presentations for your teams or customers across relevant topics
Get individualized support from our experts
Overcome hurdles and energize stalled projects with workshops led by our experts

Advisory Board Fellowship

Enterprise Leadership solution to equip leaders to thrive in complexity

Implement strategic leadership shifts proven to drive business outcomes more effectively
Get support on critical priorities from diverse industry peers and executive coaches
Expand personal and team capacity to address persistent challenges

Sponsorship

Opportunities to showcase your brand, product, and expertise

Leverage our tools, tactics, and distribution channels to engage target audiences
Grow your brand awareness
Generate leads for your organization