Products & Services

Custom Research

Accelerate your organization's strategy with custom research. Gain actionable insights into your customer priorities, effectively segment the market, and identify the growth drivers that impact demand, enabling you to tailor your strategy for maximum impact.


About Advisory Board Custom Research

In the fast-paced world of healthcare, gaining a competitive edge requires a deep understanding of your customers and market. Our custom research dives deep into the unique market dynamics that impact your business, helping you stay ahead of industry shifts that will influence your customers’ priorities and how they are looking to partner.

By applying our proven research methodology, industry expertise, deep understanding of healthcare stakeholders, and ability to distill big ideas into actionable insights, we can help you tailor your strategy to best support your customers’ needs, ensuring you don’t miss out on crucial opportunities for collaboration.

Custom research is individualized to fit your business needs and strategic questions, ensuring that the insights and tools we provide help you act on your top priorities.

Examples of our offerings include:

 

  • Customer insight analyses giving you a deeper understanding of your customer base, their priorities, challenges, and where they’re looking for partnership.
  • Market segmentation, including how to tailor your value proposition and services for each category of customer.
  • Stakeholder assessments that uncover what motivates the groups you partner with most closely.
  • Cheat sheets and discussion guides to facilitate productive conversations on issues your customers care about most.
  • Custom growth driver assessments pairing qualitative and quantitative insights to identify the market forces that will influence demand in a particular service.
Who would benefit from Advisory Board custom research

Strategy and product leaders seeking a deeper understanding of their customers and the future market dynamics that will impact their business.

Commercial teams in need of actionable guidance on different customer segments to facilitate more productive conversations and partnership.

Marketing teams requiring assistance in defining and tailoring a value proposition that resonates with customers.

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Request more information on Custom Research

By clicking submit I agree and consent to The Advisory Board Company collecting, using, processing, and storing my personal information including my name and email so that ABC may contact me in relation to the services that I receive from ABC. I acknowledge that my personal data will be stored within the United States of America which may not provide the same level of data protection as my home country. This consent is valid unless I have opted out or withdrawn consent. I understand that consent may be withdrawn at any time by contacting Optum at information_governance@optum.com.


Explore our products and services

Research Membership

Get timely, unfettered access to deep insights on healthcare's most pressing issues, industry sector dynamics, and stakeholder perspectives. You will have full access to all research and data tools, an assortment of daily and monthly e-newsletters, a variety of live and recorded webinars, and on-demand access to expert researchers.

Advisory Board Events

Our exclusive roundtables and topical summits will connect you with other top leaders and prepare you to tackle your top challenges.

Expert Support

Whether you're looking for topic-based presentations or dedicated help on a challenge you're facing, our expert support gives you access to healthcare specialists who match your time and needs. Choose from presentations, workshops, strategy retreats, or one-on-one conversations with an expert.

Advisory Board Fellowship

Advisory Board Fellowship is an 18-month, advanced executive-development program that helps organizations navigate complexity, solve difficult challenges, and achieve breakthrough performance.

On-Demand Courses

Our self-directed, on-demand video courses close the knowledge gap on all things healthcare — including business skills, commercial and market dynamics, industry disrupters, and leadership.

Sponsorship

Partner with Advisory Board on thought leadership opportunities to educate your customers and elevate your brand’s presence on the most complex issues in healthcare.

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Benefits include:

Unlimited access to research and resources
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Expert-led consultation and facilitation
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Become a member to access all of Advisory Board's resources, events, and experts

Never miss out on the latest innovative health care content tailored to you.

Benefits include:

Unlimited access to research and resources
Member-only access to events and trainings
Expert-led consultation and facilitation
The latest content delivered to your inbox
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