Odds are, if you have service lines, you have a problem managing them. And you’ve probably had that problem, or some version of it, since you created those service lines.

Over the past year, though, industry peers have brought these concerns to us with increasing frequency and urgency. There’s a nearly ubiquitous sense that something about service lines just isn’t working well anymore.

The healthcare environment looks drastically different today than it did ten years ago, and more changes are likely to come this year. That's why, as one SVP of service lines told us, "the playbook that we’ve had doesn’t work for us the way that it used to."

You should make three pivots to your service line playbook.