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Decision Guide

Demographic Profiler

    Tool Basics

    Suggested Users

    • Hospital planners, analysts


    • Summary statistics for service areas including current year estimates, 5-year projections, and 5-year change
    • Scope analysis using service area filters and analysis-specific demographic filters
    • Export data to Excel

    This tool allows users to access population demographics data sets to help them understand the populations they serve, identify potential locations for new services, and market existing services more effectively.

    The available reports include standard demographic data from the U.S. Census, such as age, gender, race, income, and household structure. Users can also view consumer characteristics data sets to help them understand health habits of populations and identify zip codes with higher incidence of specific ailments.

    Data is sourced from the U.S. Census, U.S. Bureau of Labor Statistics, and multiple consumer and lifestyle surveys including Experian Mosaics Segments and MRI Profiles.

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