How strategy leaders can partner with Advisory Board

Learn how strategy leaders can leverage Advisory Board's research and products in the year ahead.

With Advisory Board research, strategy leaders can…

Prepare for future market dynamics with data, forecasts, and insights on market shifts that could impact your volumes and market share.

Future-proof your strategy by proactively responding to anticipated shifts and opportunities and making the appropriate trade-offs.

Upskill your planning team to take on new roles and challenges by providing them access to research and leadership development programs.

Expedite strategic decision-making by aligning stakeholders around urgent priorities and actions that are grounded in research.

Current Research Agenda

Last updated June 2025.


By the numbers

3,400+
Strategy leaders who are VP-level and above use Advisory Board resources
30k+
Times our members accessed the Market Scenario Planner in 2024
68
Net Promoter Score for our 2024 strategy summit

Our recent research


Presentations and workshops

Whether you're looking for topical presentations or dedicated focus on a challenge or initiative, our expert support gives you access to healthcare experts in different ways to match your time and needs. Learn more.

Keep a pulse on evolving market dynamics & adapt your strategy
  • State of the healthcare industry | Presentation
    Discuss the market forces leaders should watch and the strategic bets to navigate the industry’s future structure.

  • Strategic pivots for service line modernization | Presentation
    Are your service lines prepared to evolve along with the market? This session will explore emerging ideas for service line management, growth strategy, and cross-service line collaboration.

  • Pursuing differentiated health system growth | Workshop
    Health system finances will remain strained in 2025, leading many to approach growth differently. Rather than focusing on patient volumes and topline revenue from historically strong service lines, leaders are embracing two shifts in mindset: from growing to get bigger to growing to get stronger, and from focusing on conventional service lines strategies to identifying and cultivating a comparative advantage. This interactive workshop highlights several health systems that are pursuing differentiated avenues of growth. Our facilitators will guide your strategy team through our framework to begin identifying potential growth opportunities for your organization. Co-created and co-facilitated session with Optum Advisory.

  • Value-based care, demystified | Presentation
    Learn current perspectives on risk-based payment models, potential hurdles, and how health plans and providers can partner to achieve success in value-based care.

Enable your strategy with digital technologies
  • Navigating AI in healthcare | Presentation
    Equip your leaders with an understanding of artificial intelligence (AI), the potential benefits these technologies offer, the unique challenges AI presents in healthcare, and how organizations, leaders, and teams should respond to AI today.

Identify opportunities to grow service lines
  • The future of cardiovascular care | Presentation
    in the next 10 years, a new generation of cardiovascular patients and physicians will demand changes that our current delivery models can’t sustain. Health system priorities will need to shift and shrink, while nontraditional providers emerge to fill the gaps. This session explores these changes reshaping care delivery and unpacks key strategic pivots that cardiovascular service line leaders need to make to ensure future success.

  • Innovations in cancer care access | Presentation
    In this session, we’ll use the results from our recent oncology benchmarking surveys to identify top opportunities for enhancing patient access by optimizing staffing, scheduling, throughput, and more.


Events and webinars

2025 summit series

Reimagine healthcare: 3 transformation imperatives

The healthcare industry is facing a transformative moment. As leaders, it’s up to you to shape how your organizations approach investment and partnership decisions, care delivery, and technology. Being intentional about these will ensure a viable, efficient, and patient-centered healthcare ecosystem.

For this summit series, Advisory Board will bring together executive teams from across the industry in four exciting destinations. You will be equipped with pertinent insights and action steps to take back home.

Topics include:

  • Adapt to new market dynamics
  • Build tomorrow’s care model today
  • Embrace digital competencies

Browse the full agenda, learn more, and register.

Dates and locations
  • October 7-8 | Chicago, IL
  • November 18-19 | Nashville, TN
  • December 9-10 | Virtual
2025 roundtables
  • How to deliver the next era of VBC | October 15-16 | Washington, D.C.

Learn more or register

2025 webinars

Join one of our 70+ annual webinars to learn about the latest healthcare industry trends and topics.

  • How strategic planners are approaching 2025, according to our survey
  • The 10 major trends impacting health systems in 2025
  • How will health systems grow in 2025?
  • 2025 medical group landscape update
  • AI in healthcare
  • Thriving amid national oncology competition
  • The future of cardiovascular care
  • The state of the industry heading into 2026

Learn more or register


Leadership building through Advisory Board Fellowship

Chief Strategy Officers and strategy executives represent a pivotal leadership role at healthcare organizations, responsible for creating and catalyzing the organization's strategic vision to create maximum impact with minimum risk.

Strategy leaders are responsible for assessing a complex landscape and determining how to differentiate their organizations and create competitive advantage. Strategy executives are focused on revenue growth through M&A, partnerships, and innovation, while also ensuring system alignment and execution across stakeholders and regions. This is no small job, as leaders face more complexity, disruption, and rapidly changing circumstances — all of which require greater emotional intelligence, resilience, adaptability, and agility than ever before.

Advisory Board Fellowship is designed to help strategy leaders navigate the complexities of the healthcare industry and develop the capacity to more effectively advance organizational transformation and growth.

Participating leaders leverage the Fellowship Practicum Project to positively impact finance, operations, quality, safety, and patient experience.

Upcoming Cohorts

Fall 2025 Launch

September 10-12 | Washington, D.C.


Custom research

Gain a competitive edge by partnering with Advisory Board researchers to deliver specific answers to your most pressing questions. Our custom research offering brings together our proven research methodology, industry expertise, and a deep understanding of your organization, equipping you with the tools and insights needed to refine your strategies and make informed decisions.

Custom research scoped to your specific need

We design custom research engagements using a variety of our capabilities to ensure the insights and tools we provide help you act on your top priorities. Sample capabilities include:

  • Qualitative interviews to uncover how leading organizations and your competitors are approaching their top strategies.
  • Quantitative surveys to bring you the numbers that illuminate key trends externally or internally to your organization.
  • Custom benchmarking to compare yourself to peer organizations and identify top strengths and improvement opportunities.
  • Customer insights to improve your market penetration and customer experience.
Opportunities for your organization in 2025
  • Customized best-practice research to drive organizational performance assessments and needs diagnoses.
  • Cheat sheets and discussion guides to facilitate productive conversations on issues your customers care about most.
  • Stakeholder insight analyses giving you a deeper understanding of your key stakeholders, their priorities, challenges, and decision drivers.
  • Custom growth driver assessments that pair qualitative and quantitative insights to identify the market forces that influence demand for particular services and offerings.

Our products and services

Research Membership

Data-driven, actionable insights to inform decisions

  • Learn from more than 200 Advisory Board experts
  • Access over 300 new research deliverables each year
  • Leverage our forecasting tools to support strategic planning

Custom Research

Insight-driven answers and tailored guidance

  • Get actionable insights, contextualized to your organization's challenges and priorities
  • Inform your strategy with top emerging market and industry trends
  • Request extensive research across topics that span the entire healthcare ecosystem

Advisory Board Events

Opportunities to network, learn, and grow your expertise

  • Experience agendas aligned to your team's greatest challenges
  • Tackle market challenges by collaborating with cross-sector research experts
  • Connect and network with leading healthcare decision-makers

Expert Support

Expert advice and actionable guidance for healthcare executives

  • Host insightful presentations for your teams or customers across relevant topics
  • Get individualized support from our experts
  • Overcome hurdles and energize stalled projects with workshops led by our experts

Advisory Board Fellowship

Enterprise Leadership solution to equip leaders to thrive in complexity

  • Implement strategic leadership shifts proven to drive business outcomes more effectively
  • Get support on critical priorities from diverse industry peers and executive coaches
  • Expand personal and team capacity to address persistent challenges

Sponsorship

Opportunities to showcase your brand, product, and expertise

  • Leverage our tools, tactics, and distribution channels to engage target audiences
  • Grow your brand awareness
  • Generate leads for your organization

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Expert-led consultation and facilitation
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Become a member to access all of Advisory Board's resources, events, and experts

Never miss out on the latest innovative health care content tailored to you.

Benefits include:

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Member-only access to events and trainings
Expert-led consultation and facilitation
The latest content delivered to your inbox

This content is available through your Curated Research partnership with Advisory Board. Click on ‘view this resource’ to read the full piece

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Click on ‘Become a Member’ to learn about the benefits of a Full-Access partnership with Advisory Board

Never miss out on the latest innovative health care content tailored to you. 

Benefits Include:

Unlimited access to research and resources
Member-only access to events and trainings
Expert-led consultation and facilitation
The latest content delivered to your inbox

This is for members only. Learn more.

Click on ‘Become a Member’ to learn about the benefits of a Full-Access partnership with Advisory Board

Never miss out on the latest innovative health care content tailored to you. 

Benefits Include:

Unlimited access to research and resources
Member-only access to events and trainings
Expert-led consultation and facilitation
The latest content delivered to your inbox
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