Today's Updates

Hospital and health system trends

We provide the information, insights, and tools you need to navigate a complex, ever-changing industry — regardless of whether your organization is comprised of hospitals, physicians, ambulatory sites, or other components of care delivery. Review our research to catch up on the trends, proven best practices, and emerging imperatives that will help your health system succeed.

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Interactive maps: Where (and which) service lines have growth potential

Our interactive maps offer data-driven insights into market dynamics, highlighting areas for potential expansion based on market size, growth rates, and concentration.

Access the maps

Survey results: Insights on health system purchasing today

Learn how health systems are changing how they define product value with insights from more than 50 leaders in value analysis committees (VACs) and pharmacy and therapeutics (P&T) committees.

Read the survey results

The top 10 trends impacting health systems in 2025

Learn about the 10 major trends impacting health systems next year — from ongoing financial pressures to Medicare Advantage. Download these ready-to-use slides to get up to speed on what health system leaders should be watching.

Download the ready-to-use slides

Go deeper on our latest hospital and health system insights

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Cheat Sheet

Understand your customer: Hospitals and health systems

Get insight into the key trends in the hospitals and health systems market to better understand your customers, help them meet their goals, and build lasting partnerships.

Expert Insight

Digital maturity: Insights from our survey of 40 leading organizations

We surveyed health system and health plan leaders at our recent summits about where they stand on the road to digital maturity. See how they rate themselves — and learn how to move forward.

Market Insights

The service line leader’s guide to the future of cardiovascular care

Explore evolving workforce and patient trends shaping cardiovascular care through 2035 — and get four evidence-based tactics to drive sustainable CV service line growth.

Expert Insight

Digital maturity: Insights from our survey of 40 leading organizations

We surveyed health system and health plan leaders at our recent summits about where they stand on the road to digital maturity. See how they rate themselves — and learn how to move forward.

Ready-to-Use Slides

4 major trends shaping today’s oncology market

Stay ahead of the curve with these ready-to-use slides breaking down the biggest trends impacting the oncology market.  Learn about the state of cancer care today and how to position your organization for future success.

Ready-to-Use Slides

3 major trends shaping today’s cardiovascular market

Stay ahead of the curve with these ready-to-use slides breaking down the biggest trends impacting the CV service line.  Learn about the state of the CV service line today and how to position your organization for future success.

Cheat Sheet

Understand your customer: Hospitals and health systems

Get insight into the key trends in the hospitals and health systems market to better understand your customers, help them meet their goals, and build lasting partnerships.

Expert Insight

Navigating healthcare’s next frontier: 5 takeaways from the CHG Healthcare Executive Summit

Get the key insights from CHG Healthcare’s 2025 Executive Summit, where leaders discussed issues such as staffing flexibility, AI implementation, and telehealth integration.

Market Insights

How health systems can identify sustainable growth post-pandemic

The pandemic upended service line volume trends. In this report, we delve into the data to help leaders distinguish between temporary surges and sustainable growth opportunities.

Expert Insight

Making waves in rural health: Lessons from Sanford Health CEO Bill Gassen

Bill Gassen, president and CEO of Sanford Health, recently sat down with Advisory Board's Eric Larsen to share the health system’s strategic approach to rural health advocacy. Gassen discusses the recent merger with Marshfield Clinic Health System and explains how Sanford is leveraging technology and innovation to improve access, quality, and affordability in rural communities.

Expert Insight

3 common pitfalls of physician integration (and how to avoid them)

Physician integration is a complex process that can make or break the success of an acquisition. Based on discussions with industry leaders, we explore three common pitfalls that organizations face during physician integration and let you know where you should focus your attention instead.

Our Take

3 strategies to optimize your patient flow

Optimizing patient flow is a top priority for many hospitals, as current efforts are often disjointed. To shift to a proactive approach, hospitals need to centralize oversight of patient flow and move away from defaulting to hospital admission. Get our take on the future of patient flow and learn three ways your organization can transition to a coordinated, more proactive model.

Implementation resources

Ready-to-Use Slides

4 major trends shaping today’s oncology market

Estimator

Care variation reduction assessment

How should you prioritize your care variation reduction (CVR) efforts? Use this tool to size your system’s CVR opportunity by service line, facility, and specialty in terms of length of stay or dollars saved.

Our Take

Navigating regulatory turmoil: Insight from 150+ healthcare leaders

We interviewed more than 150 healthcare leaders tackling policy uncertainty, financial strains, and operational complexities. Here are their top three priorities right now.

Case Study

Inside Baptist Health of KY and IN's blueprint for smarter AI adoption

Learn how Baptist Health developed a non-duplicative governance approach for AI initiatives that maximized resources and accelerated decision-making.

Experts

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Engage with our experts to receive advice and actionable guidance through insightful presentations on pertinent issues, facilitated workshops, and strategic retreats designed to overcome obstacles and re-energize stalled projects.

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Learn more about partnering with Advisory Board

We help leaders and future leaders in the healthcare industry work smarter and faster by providing provocative insights, actionable strategies, and practical tools to support execution.

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Understand your customer: Hospitals and health systems

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Hospital and health system trends

Interactive maps: Where (and which) service lines have growth potential

Survey results: Insights on health system purchasing today

The top 10 trends impacting health systems in 2025

Understand your customer: Hospitals and health systems

Digital maturity: Insights from our survey of 40 leading organizations

The service line leader’s guide to the future of cardiovascular care

Digital maturity: Insights from our survey of 40 leading organizations

4 major trends shaping today’s oncology market

3 major trends shaping today’s cardiovascular market

Understand your customer: Hospitals and health systems

Navigating healthcare’s next frontier: 5 takeaways from the CHG Healthcare Executive Summit

How health systems can identify sustainable growth post-pandemic

Making waves in rural health: Lessons from Sanford Health CEO Bill Gassen

3 common pitfalls of physician integration (and how to avoid them)

3 strategies to optimize your patient flow

Want more? View all of our research and insights on hospital and health systems.

4 major trends shaping today’s oncology market

Care variation reduction assessment

Navigating regulatory turmoil: Insight from 150+ healthcare leaders

Inside Baptist Health of KY and IN's blueprint for smarter AI adoption

Advisory Board webinars and events

Shay Pratt

Vidal Seegobin

Ford Koles

Advisory Board Fellowship

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