How commercial leaders can partner with Advisory Board

Learn how commercial leaders can leverage Advisory Board's research and products in the year ahead.

With Advisory Board research, commercial leaders can…

Pressure test your sales pitch and product messaging to effectively contextualize your product(s) around customer problems.

Develop a deeper understanding of your customers’ up at night issues and the industry dynamics shaping their strategies and decisions.

Build credibility in front of your customers by demonstrating your thought leadership on the latest trends and challenges.

Establish and strengthen relationships with customers through interaction and networking at our in-person events.

Current Research Agenda

Last updated June 2025.


Our members

209
Life sciences manufacturers
2,000+
Health systems and IDNs
108
Post-acute care providers
235
Physician and medical groups
211
Health plans
141
Suppliers and service providers

Our recent research


Presentations and workshops

Whether you're looking for topical presentations or dedicated focus on a challenge or initiative, our expert support gives you access to healthcare experts in different ways to match your time and needs. Learn more.

Equip your sales team to understand the broader industry
  • State of the healthcare industry | Presentation
    Discuss the market forces leaders should watch and the strategic bets to navigate the industry’s future structure.

  • Value-based care, demystified | Presentation
    Learn current perspectives on risk-based payment models, potential hurdles, and how health plans can support provider success in value-based care.

Practice your pitch
  • Refine your sales pitch | Workshop
    Engage in a role play exercise with our experts to review and constructively critique your sales pitch from the perspective of the target customer. Review includes feedback from a panel of Advisory Board experts, including suggested improvements on overall pitch and product messaging.

Speak the language of your customers
  • How will health systems grow in 2025? | Presentation
    You know you need to grow in 2025 — but how? Here, we’ll discuss how structural dynamics are impacting volumes, how your peers are approaching growth (and what we think market-leading performance looks like), and the changes needed to sustain — and accelerate — your growth ambitions in 2025 and beyond.

  • Mastering health system buyer personas | Workshop
    Evolving market dynamics are changing health system purchasing behaviors. In response, partner organizations must navigate new stakeholders, purchasing processes, and expectations from their customers. In this workshop, your team will gain a deeper understanding of key stakeholder personas and their priorities when making purchasing decisions. This session also includes small group breakouts to determine how best to engage key personas and support them as a trusted strategic partner.


Events and webinars

2025 summit series

Reimagine healthcare: 3 transformation imperatives

The healthcare industry is facing a transformative moment. As leaders, it’s up to you to shape how your organizations approach investment and partnership decisions, care delivery, and technology. Being intentional about these will ensure a viable, efficient, and patient-centered healthcare ecosystem.

For this summit series, Advisory Board will bring together executive teams from across the industry in four exciting destinations. You will be equipped with pertinent insights and action steps to take back home.

Topics include:

  • Adapt to new market dynamics
  • Build tomorrow’s care model today
  • Embrace digital competencies

Browse the full agenda, learn more, and register.

Dates and locations
  • October 7-8 | Chicago, IL
  • November 18-19 | Nashville, TN
  • December 9-10 | Virtual
2025 roundtables
  • How to deliver the next era of VBC | October 15-16 | Washington, D.C.

Learn more or register

2025 webinars

Join one of our 70+ annual webinars to learn about the latest healthcare industry trends and topics.

  • The 10 major trends impacting health systems in 2025
  • How will health systems grow in 2025?
  • 2025 specialty care market trends series: Oncology, cardiovascular, infusion, women’s health, and more
  • Understand your customer series: Health systems, Medical groups, Health plans
  • 2025 medical group landscape update
  • 2025 digital health market trends
  • The state of the industry heading into 2026

Learn more or register


Sponsorship

Educate your customers and elevate your brand through Advisory Board’s sponsorship opportunities. We work closely with you to create solutions-oriented content that truly resonates with the audiences you’re trying to engage. Whether you are looking for access to networking at live events or digital articles to reach your target customers, Advisory Board is a partner you can trust to help you reach your marketing goals.

Distribution channels
  • Daily Briefing | 150K+ subscribers
  • Radio Advisory podcast | 1.2M+ downloads
  • Monthly newsletters | 165K+ total subscribers
  • Expert insights | 6K+ readers per post
  • Social media | 110K+ followers
  • Events | 14K+ attendees in 2023
Example content types
  • Q&A articles: Showcase your subject-matter experts via digital articles on advisory.com.

  • Live event activations: Create networking or thought leadership impact at our exclusive live events.

  • Webinars: Share the stage with Advisory Board experts and generate qualified leads through sponsored and co-hosted webinars.

  • Daily Briefing features: Have Advisory Board highlight and promote your existing thought leadership content.

  • Case studies: Advisory Board will utilize our expert third-party research process to bring your success stories to life.

  • Infographics: Create visual breakdowns of complex healthcare topics for your audiences.

  • Toolkits: Educate your customers on a key topic with in-depth multipart toolkits.

  • Cheat sheets: Design a quick-hit resource for top leaders on complex healthcare topics.

  • Ready-to-use slide decks: Partner with us to craft a custom presentation for your audiences to utilize in their internal education.

     


Custom research

Gain a competitive edge by partnering with Advisory Board researchers to deliver specific answers to your most pressing questions. Our custom research offering brings together our proven research methodology, industry expertise, and a deep understanding of your organization, equipping you with the tools and insights needed to refine your strategies and make informed decisions.

Custom research scoped to your specific need

We design custom research engagements using a variety of our capabilities to ensure the insights and tools we provide help you act on your top priorities. Sample capabilities include:

  • Qualitative interviews to uncover how leading organizations and your competitors are approaching their top strategies.
  • Quantitative surveys to bring you the numbers that illuminate key trends externally or internally to your organization.
  • Custom benchmarking to compare yourself to peer organizations and identify top strengths and improvement opportunities.
  • Customer insights to improve your market penetration and customer experience.
Opportunities for your organization in 2025
  • Customized best-practice research to drive organizational performance assessments and needs diagnoses.
  • Cheat sheets and discussion guides to facilitate productive conversations on issues your customers care about most.
  • Stakeholder insight analyses giving you a deeper understanding of your key stakeholders, their priorities, challenges, and decision drivers.
  • Custom growth driver assessments that pair qualitative and quantitative insights to identify the market forces that influence demand for particular services and offerings.

Leadership building through Advisory Board Fellowship

Succeeding in today’s healthcare environment requires leaders, across the continuum of care, to work across silos, partner with customers in new ways, and embrace change. These capabilities have become critical for commercial enablement teams who are frequently at the forefront of transformative initiatives, both internally and externally with customers. As a result, sales leaders and the teams they lead must be proficient at not only articulating the value proposition of the products and services they represent, but at helping their customers and prospects navigate the change associated with adopting their products and services.

Advisory Board Fellowship is designed to help commercial leaders develop the skills needed to help their organizations and those of their customers navigate the complexity of the healthcare industry, solve emerging challenges, and advance organizational priorities. Across 18 months, participants engage in six intensives with emerging leaders from across the healthcare ecosystem including hospital, health system, and clinician executives. This is a unique opportunity for participants to not only learn more about their customers’ challenges, but to work alongside them to develop critical leadership skills.

Participating leaders leverage the Fellowship Practicum Project to positively impact finance, operations, quality, safety, and patient experience.

Upcoming Cohorts

Fall 2025 Launch

September 10-12 | Washington, D.C.


Our products and services

Research Membership

Data-driven, actionable insights to inform decisions

  • Learn from more than 200 Advisory Board experts
  • Access over 300 new research deliverables each year
  • Leverage our forecasting tools to support strategic planning

Custom Research

Insight-driven answers and tailored guidance

  • Get actionable insights, contextualized to your organization's challenges and priorities
  • Inform your strategy with top emerging market and industry trends
  • Request extensive research across topics that span the entire healthcare ecosystem

Advisory Board Events

Opportunities to network, learn, and grow your expertise

  • Experience agendas aligned to your team's greatest challenges
  • Tackle market challenges by collaborating with cross-sector research experts
  • Connect and network with leading healthcare decision-makers

Expert Support

Expert advice and actionable guidance for healthcare executives

  • Host insightful presentations for your teams or customers across relevant topics
  • Get individualized support from our experts
  • Overcome hurdles and energize stalled projects with workshops led by our experts

Advisory Board Fellowship

Enterprise Leadership solution to equip leaders to thrive in complexity

  • Implement strategic leadership shifts proven to drive business outcomes more effectively
  • Get support on critical priorities from diverse industry peers and executive coaches
  • Expand personal and team capacity to address persistent challenges

Sponsorship

Opportunities to showcase your brand, product, and expertise

  • Leverage our tools, tactics, and distribution channels to engage target audiences
  • Grow your brand awareness
  • Generate leads for your organization

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Expert-led consultation and facilitation
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Become a member to access all of Advisory Board's resources, events, and experts

Never miss out on the latest innovative health care content tailored to you.

Benefits include:

Unlimited access to research and resources
Member-only access to events and trainings
Expert-led consultation and facilitation
The latest content delivered to your inbox

This content is available through your Curated Research partnership with Advisory Board. Click on ‘view this resource’ to read the full piece

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Click on ‘Become a Member’ to learn about the benefits of a Full-Access partnership with Advisory Board

Never miss out on the latest innovative health care content tailored to you. 

Benefits Include:

Unlimited access to research and resources
Member-only access to events and trainings
Expert-led consultation and facilitation
The latest content delivered to your inbox

This is for members only. Learn more.

Click on ‘Become a Member’ to learn about the benefits of a Full-Access partnership with Advisory Board

Never miss out on the latest innovative health care content tailored to you. 

Benefits Include:

Unlimited access to research and resources
Member-only access to events and trainings
Expert-led consultation and facilitation
The latest content delivered to your inbox
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