Cheat Sheet

Understand your customer: Hospitals and health systems

Get insight into the key trends in the hospitals and health systems market to better understand your customers, help them meet their goals, and build lasting partnerships.
4 key priorities for hospitals and health systems

1. Hospitals and health systems prepare for financial erosion.

Operating margins vary widely across hospitals and health systems, and many leaders anticipate a decline in patient revenues due to shifting payer, case, and site mix.1-6 Federal policies, such as cuts to Medicaid, reduced grant funding, and tariffs will add to health systems’ financial challenges.7 Leaders have started to model the impact of these changes and adjust internal decision-making accordingly.

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  • You will understand the key priorities shaping hospital and health system decision-making.
  • You will learn strategies to strengthen your relationships with hospitals and health systems.

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