Health systems are rethinking how they purchase drugs, devices, and supplies. Uncover the top priorities shaping their decisions and how vendors can adapt to stay ahead.

The traditional dynamics of care decision-making are undergoing a profound transformation. In the past, clinicians served as the primary decision-makers, maintaining close relationships with patients and exercising significant autonomy. Today, however, patients are introducing new perspectives and expectations, while clinicians face increasing constraints imposed by organizational protocols and vendor requirements. Join Advisory Board’s Rae Woods and Morghen Philippi and Optum’s Carol Chouinard as they examine these evolving dynamics and their implications for healthcare leaders. They’ll unpack how artificial intelligence is influencing patient decision-making, explore the emergence of new direct-to-consumer options, and provide actionable insights and practical guidance for navigating this rapidly changing landscape.

As the healthcare industry faces new challenges, med tech companies must evolve their strategies. Learn about the five most impactful trends — and get actionable insights for success in 2026 and beyond.

Get the takeaways from Advisory Board's GLP-1 innovation showcase and find out how organizations are addressing the increasing demand for medical obesity care, enhancing access, and controlling costs.