Expert Insight

5 minute read

3 trends shaping healthcare in 2026 (and how to respond)

Advisory Board and Optum experts break down the changes in healthcare access, spend management, and care decision-making. Learn about what’s driving these developments and how leaders can respond.

The healthcare industry is at a critical turning point. Customers and funders are increasingly exhausted by rising costs and inconsistent experiences, while public and political support is eroding. The industry's traditional, incremental, and point-solution approach to change is failing to address the compounding impacts of today’s multifaceted challenges and the pace at which our customers, payers, and providers expect systems to evolve.

These shifting dynamics are not the result of a single disruptor, but rather due to long-held assumptions about access, spend management, and care decision-making that appear to be unraveling.

In our webinar series, The State of the Healthcare Industry in 2026, experts from Advisory Board and Optum take a deep dive into these unraveling assumptions, unpack what's driving them, and show leaders how to respond with clarity and purpose.

Below, the presenters of these three webinars explain how healthcare leaders will need to adapt to succeed in 2026.


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AFTER YOU READ THIS
  • You will understand how new federal policies are reducing healthcare access and increasing pressure on providers.
  • You will learn how rising costs and new spend management strategies are changing financial approaches in healthcare.
  • You will recognize how decision-making in care is shifting from clinicians to patients, technology, and AI.

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