FEATURED INSIGHTS

Understand how healthcare data is impacting our industry and three ways you can better approach data over the next year.

Health data: 3 strategies to effectively leverage and manage it

We surveyed leaders from across the healthcare industry about cybersecurity today. Here are the four main things we found.

Survey insights: 4 takeaways on cybersecurity in healthcare today

Unpack the implications of the European Union Artificial Intelligence Act (EU AI Act) on healthcare AI tools and data ethics, from risk classification to compliance requirements.

The European Union Artificial Intelligence Act

Understand the three transformative shifts impacting healthcare. Learn how leaders can refine their strategies to ensure equitable access and outcomes — and position their business for long-term success.

3 paradigm shifts in healthcare: Cheat sheet series

Advanced technologies like AI are on track to becoming an integral part of the care team. Discover how to use AI to address persistent workforce challenges and keep clinicians working top-of-license.

Healthcare in 2025, part 2: How AI is shaping care team roles

Gain valuable insights from Advisory Board's 2024 strategy summit, where healthcare leaders explored strategies for building a sustainable future amidst industry shifts. From reevaluating growth strategies to addressing climate change to reshaping cancer care, these key takeaways will help organizations navigate the changing healthcare landscape.

From AI to burnout: 8 takeaways from Advisory Board’s strategy summit

Market Insights

3 keys to successful integration of VR technology in healthcare

Virtual reality (VR) utilization in healthcare is on the rise, but organizations must address workflow friction and patient bias to fully capitalize on its potential. Explore the three strategies for strategically incorporating VR technology that will allow healthcare providers and developers to optimize its benefits for both staff and patients.

The worldwide market for remote patient monitoring (RPM) is on the rise, and its impact is expanding into specialty care. Explore how RPM is transforming cardiovascular, oncology, behavioral health, and maternal care, and how it can improve patient outcomes, increase access to care, and address workforce shortages.

How 4 specialty service lines are embracing remote patient monitoring

Remote therapeutic monitoring (RTM) and remote patient monitoring (RPM) have emerged as essential tools in modern healthcare. Discover the implications of expanded reimbursement for RTM and how it is changing the way organizations approach patient care.

How expanded reimbursement for RTM and RPM is changing care

Increased demand for emergency and inpatient care from older, complex patients is further straining limited hospital resources, including beds and staff. Geriatric flying squads, or aged care outreach services, are hospital-operated rapid response teams that provide on-site assessments and acute-level care for geriatric patients in long-term care facilities. Discover how this model is reducing ED utilization, preventing hospital admissions, and improving the overall care experience for geriatric patients.

Geriatric flying squads

CMS recently proposed new mandatory staffing levels for SNFs. We analyzed the data to see how many SNFs would be able to meet the proposed requirements, nationally and by county. Read on to understand where SNFs are struggling – and what SNFs and hospitals can do to prepare.

New staffing mandates for SNFs will have broad effects. Here's how to prepare.

SNFs are closing at an alarming rate. Even more concerning, these closures are disproportionately impacting rural patients and providers. Find out what this means for rural communities — and what SNFs and their referring providers can do now to address these struggles.

Why rural communities are hit hardest by SNF closures — and what can help

Virtual nursing is on the rise, but many nurses are worried about its impact on patient care. Learn what RNs are saying — and what leaders can do to counter their concerns.

4 concerns RNs have about virtual nursing (and how to address them)

Nurse burnout is often linked to concerns of unsafe staffing. Learn how to address staff perceptions, improve morale, and support safe staffing practices.

How to address nurse concerns of unsafe staffing

Get two practical strategies organizations can adopt to address incivility, promote a sense of belonging, and develop a supportive work environment for nurses and care teams.

2 ways to break the cycle of incivility and bullying at work

Get our predictions on key drivers, volume outlooks, and strategic imperatives that are driving (or slowing) growth in cardiovascular service lines.

Cardiovascular service line outlook – 2025

Advisory Board interviewed Dr. Navin Kapur to discuss treatment advancements in complex percutaneous coronary intervention (PCI), the DanGer Shock trial, and other evolving cardiac interventions.

Q&A: Cardiologist Navin Kapur discusses the future of complex PCI

Learn why health plans need to prioritize arrhythmia detection, the different types of monitoring technologies available, and how early detection can lead to cost savings and improved patient outcomes.

Q&A with iRhythm Technologies: The importance of arrhythmia detection

Case Study

Kaiser Permanente's 4-part approach to implementing a virtual cancer care platform

Learn how Kaiser Permanente created a virtual platform connecting patients and specialists across 67 clinics — ensuring high-quality, equitable care regardless of location or demographics.

Get our predictions on key drivers, volume outlooks, and strategic imperatives that are driving (or slowing) growth in oncology service lines.

Oncology service line outlook – 2025

Advisory Board convened more than 100 oncology leaders to talk about the future of cancer care in November 2024 and April 2025. Here are the top takeaways from our meetings.

The top 3 takeaways from our meetings with 100+ oncology leaders

Presentations and workshops

Whether you're looking for topical presentations or dedicated focus on a challenge or initiative, our expert support gives you access to healthcare experts in different ways to match your time and needs. Learn more.

Equip your team to understand the broader industry

State of the healthcare industry | Presentation
Understand and prepare for the changes happening in healthcare. Discuss the market forces leaders should watch and the strategic bets to navigate the industry’s future structure.
Value-based care, demystified | Presentation
Learn current perspectives on risk-based payment models, potential hurdles, how it affects provider organizations, and how organizations can support success in value-based care.
Navigating AI in healthcare | Presentation
Equip your leaders with an understanding of artificial intelligence (AI), the potential benefits these technologies offer, the unique challenges AI presents in healthcare, and how organizations, leaders, and teams should respond to AI today.

Speak the language of your customers

The top priorities for health plans today — by line of business | Presentation
Explore the top priorities for health plans today and how they are positioning for future success. In addition to big picture priorities — such as corporate strategy, member experience, and provider relations — presentation materials detail the latest in:
- Employer-sponsored insurance
- Medicare Advantage
- Medicaid managed care
- Individual market

Practice your pitch

Refine your sales pitch | Workshop
Engage in a role play exercise with our experts to review and constructively critique your sales pitch from the perspective of the target customer. Review includes feedback from a panel of Advisory Board experts, including suggested improvements on overall pitch and product messaging.

Events and webinars

2025 summit series

Reimagine healthcare: 3 transformation imperatives

The healthcare industry is facing a transformative moment. As leaders, it’s up to you to shape how your organizations approach investment and partnership decisions, care delivery, and technology. Being intentional about these will ensure a viable, efficient, and patient-centered healthcare ecosystem.

For this summit series, Advisory Board will bring together executive teams from across the industry in four exciting destinations. You will be equipped with pertinent insights and action steps to take back home.

Topics include:

Adapt to new market dynamics
Build tomorrow’s care model today
Embrace digital competencies

Browse the full agenda, learn more, and register.

Dates and locations

October 7-8 | Chicago, IL
November 18-19 | Nashville, TN
December 9-10 | Virtual

2025 roundtables

How to deliver the next era of VBC | October 15-16 | Washington, D.C.

Learn more or register

2025 webinars

Join one of our 70+ annual webinars to learn about the latest healthcare industry trends and topics.

2025 digital health market trends
AI in healthcare
The 10 major trends impacting health systems in 2025
How will health systems grow in 2025?
Understand your customer series: Health systems, Medical groups, Health plans
2025 medical group landscape update
The state of the industry heading into 2026

Learn more or register

Sponsorship

Educate your customers and elevate your brand through Advisory Board’s sponsorship opportunities. We work closely with you to create solutions-oriented content that truly resonates with the audiences you’re trying to engage. Whether you are looking for live event networking access or digital articles to reach your target customers, Advisory Board is a partner you can trust to help you reach your marketing goals.

Distribution channels

Daily Briefing | 150K+ subscribers
Radio Advisory podcast | 1.2M+ downloads
Monthly newsletters | 18K+ subscribers
Expert insights | 6K+ readers per post
Social media | 110K+ followers
Events | 14K+ attendees in 2023

Example content types

Q&A articles: Showcase your subject-matter experts via digital articles on advisory.com.
Live event activations: Create networking or thought leadership impact at our exclusive live events.
Webinars: Share the stage with Advisory Board experts and generate qualified leads through sponsored and co-hosted webinars.
Daily Briefing features: Have Advisory Board highlight and promote your existing thought leadership content.
Case studies: Advisory Board will utilize our expert third-party research process to bring your success stories to life.
Infographics: Create visual breakdowns of complex healthcare topics for your audiences.
Toolkits: Educate your customers on a key topic with in-depth multipart toolkits.
Cheat sheets: Design a quick-hit resource for top leaders on complex healthcare topics.
Ready-to-use slide decks: Partner with us to craft a custom presentation for your audiences to utilize in their internal education.

Custom research

Gain a competitive edge by partnering with Advisory Board researchers to deliver specific answers to your most pressing questions. Our custom research offering brings together our proven research methodology, industry expertise, and a deep understanding of your organization, equipping you with the tools and insights needed to refine your strategies and make informed decisions.

Custom research scoped to your specific need

We design custom research engagements using a variety of our capabilities to ensure the insights and tools we provide help you act on your top priorities. Sample capabilities include:

Qualitative interviews to uncover how leading organizations and your competitors are approaching their top strategies.
Quantitative surveys to bring you the numbers that illuminate key trends externally or internally to your organization.
Custom benchmarking to compare yourself to peer organizations and identify top strengths and improvement opportunities.
Customer insights to improve your market penetration and customer experience.

Learn more about our custom research offering

Opportunities for your organization in 2025

Customized best-practice research to drive organizational performance assessments and needs diagnoses.
Cheat sheets and discussion guides to facilitate productive conversations on issues your customers care about most.
Stakeholder insight analyses giving you a deeper understanding of your key stakeholders, their priorities, challenges, and decision drivers.
Custom growth driver assessments that pair qualitative and quantitative insights to identify the market forces that influence demand for particular services and offerings.

Leadership building through Advisory Board Fellowship

Advisory Board Fellowship is designed to help digital health leaders develop the skills needed to help their organizations, and those of their customers, navigate the complexity of the healthcare industry, solve emerging challenges, and advance organizational priorities. Across 18 months, participants engage in six intensives with emerging leaders from across the healthcare ecosystem including hospital, health system, and clinician executives. This is a unique opportunity for participants to not only learn more about their customers’ challenges, but to work alongside them to develop critical leadership skills.

Participating leaders leverage the Fellowship Practicum Project to positively impact finance, operations, quality, safety, and patient experience.

Upcoming Cohorts

Fall 2025 Launch

September 10-12 | Washington, D.C.

Our products and services

Research Membership

Data-driven, actionable insights to inform decisions

Learn from more than 200 Advisory Board experts
Access over 300 new research deliverables each year
Leverage our forecasting tools to support strategic planning

Custom Research

Insight-driven answers and tailored guidance

Get actionable insights, contextualized to your organization's challenges and priorities
Inform your strategy with top emerging market and industry trends
Request extensive research across topics that span the entire healthcare ecosystem

Advisory Board Events

Opportunities to network, learn, and grow your expertise

Experience agendas aligned to your team's greatest challenges
Tackle market challenges by collaborating with cross-sector research experts
Connect and network with leading healthcare decision-makers

Expert Support

Expert advice and actionable guidance for healthcare executives

Host insightful presentations for your teams or customers across relevant topics
Get individualized support from our experts
Overcome hurdles and energize stalled projects with workshops led by our experts

Advisory Board Fellowship

Enterprise Leadership solution to equip leaders to thrive in complexity

Implement strategic leadership shifts proven to drive business outcomes more effectively
Get support on critical priorities from diverse industry peers and executive coaches
Expand personal and team capacity to address persistent challenges

Sponsorship

Opportunities to showcase your brand, product, and expertise

Leverage our tools, tactics, and distribution channels to engage target audiences
Grow your brand awareness
Generate leads for your organization