Contracting is widely recognized as one of the most complex and challenging aspects of value-based care (VBC) transformation. While VBC conceptually promises better outcomes and shared savings, the reality is that aligning plans and providers around new incentives, data, and workflows is anything but simple. The process is operationally rigorous, but also demands a foundation of trust, understanding, and collaboration — qualities that are often tested throughout contract negotiations. This presentation explores why VBC contracting is so demanding, and breaks down practical strategies for both plans and providers to build stronger, more productive partnerships through VBC contracting.