As the population ages, more individuals require post-acute and senior care for themselves and their families. At the same time, increased access to information via the Internet has driven those individuals to become more active consumers, asking questions and assessing options to get the best care possible.

To help providers understand what consumers look for in post-acute and long-term care providers, we conducted a national consumer survey to assess consumer preferences in four post-acute and senior living care scenarios: hip replacement rehabilitation, senior living, stroke rehabilitation, and dementia care.

To see the overall results from the survey download the study. You can also check out the specific data cuts and lessons in the resources below.

ACCESS THE STUDY

Survey Overview

In June 2016, we surveyed 2,514 people to gain insight into the relative importance of various criteria when making post-acute and senior living care decisions.To explore the variety of preferences based on the type of post-acute or senior care an individual needs, we designed four scenarios that presented different combinations of time frame (short- vs. long-term care), urgency of decision making (planned vs. in-the-moment), and recipient of care (respondents vs. respondent’s loved ones).

We grouped the respondents into two groups based on whether they had made, or planned to make, care decisions for a loved one. Each group was asked to consider two of the four scenarios:

Full study: Understanding Consumer Preferences in Post-Acute and Senior Care

Data specifics

For additional data broken down by specific demographic factors, check out the separate data excerpts below:

• Data cut by age
• Data cut by gender
• Data cut by net worth

What drives consumer choice in senior living?

Thanks to an increase in access to information, the generation approaching retirement is more active and discerning than consumers of the past. While senior living has long relied on consumer outreach to drive occupancy, providers now need to map their outreach efforts to consumers’ preferences if they want to continue to grow their businesses.

Download this excerpt to learn what potential consumers prefer when it comes to senior care.