Research

What they value: Five types of cancer patients

    Overview

    Cancer patients have more choices for their care than ever before. To attract patients in this fiercely competitive landscape, you must invest your limited resources in the right services—ones that will earn patients’ trust and improve their experience.

    Five types of cancer patients infographic

    Analysis of the 2015 Cancer Patient Experience Survey revealed five distinct patient types—each with unique characteristics and preferences for their care. This infographic is your guide to understanding the five types of patients and what they value in a cancer provider.

    Download the infographic

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