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Market trends and growth strategy

Each year, Advisory Board scans the market to identify the trends we think will cause the most disruption or provide the best opportunities. Alongside our market trends work, we update the Market Scenario Planner each year for the latest 5- and 10-year forecasts, and generate service line research to highlight the implications of our forecasts.

Start here

The 10 trends impacting health systems in 2026

Learn about the top trends impacting health systems this year, from financial pressures to patient distrust. These slides will get you and your team up to speed on what to plan for this year.

Your strategic planning toolkit

Use these resources across the full strategic planning process to access information, perspective, templates, and tools to help strengthen your planning approach and make more confident decisions.

Radio Advisory podcast: How data‑savvy strategic planners will define the next era of health system growth

Advisory Board experts explain how health system planners and service line leaders are driving smarter, more agile growth by rethinking data access, governance, and granularity.


Go deeper on our latest market trends

Implementation resources

Experts

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Custom research

Get personalized answers to your most pressing questions with Advisory Board Custom Research. We’ll apply our time-tested research methodology to achieve your specific objectives.

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Advisory Board Sponsorship

Hit your business goals with Advisory Board Sponsorship. Partner with us on content and events to grow your brand, reach your target audiences, and connect with healthcare leaders.


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Become a member to access all of Advisory Board's resources, events, and experts

Never miss out on the latest innovative health care content tailored to you.

Benefits include:

Unlimited access to research and resources
Member-only access to events and trainings
Expert-led consultation and facilitation
The latest content delivered to your inbox

This content is available through your Curated Research partnership with Advisory Board. Click on ‘view this resource’ to read the full piece

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Click on ‘Become a Member’ to learn about the benefits of a Full-Access partnership with Advisory Board

Never miss out on the latest innovative health care content tailored to you. 

Benefits Include:

Unlimited access to research and resources
Member-only access to events and trainings
Expert-led consultation and facilitation
The latest content delivered to your inbox

This is for members only. Learn more.

Click on ‘Become a Member’ to learn about the benefits of a Full-Access partnership with Advisory Board

Never miss out on the latest innovative health care content tailored to you. 

Benefits Include:

Unlimited access to research and resources
Member-only access to events and trainings
Expert-led consultation and facilitation
The latest content delivered to your inbox
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