Expert Insight

4 minute read

3 ways life sciences leaders can advance health equity and improve patient outcomes

In 2020, Advisory Board identified workforce, community efforts, and patient outcomes as the three pillars of health equity. While life sciences organizations have made gains in workforce and community efforts, addressing patient outcome inequities remains a challenge. Discover three actionable ways life sciences companies can strengthen their commitment to health equity and drive positive change in patient outcomes.
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Four years ago, Advisory Board identified the three pillars of an equitable health care organization: workforce, community efforts, and patient outcomes.

Life sciences organizations made strides towards the workforce pillar through diversifying recruiting strategies, expanding support for upward career pathing, and closing employee benefit gaps. Life sciences organizations have also demonstrated their commitment to health equity through their investment in community organizations.1 In 2020, J&J pledged $100 million over the next five years to help communities and people of color.2 Bristol Myers Squibb also made a five-year pledge in 2020, committing $300 million to address health equity.3 And other organizations have made smaller but just as meaningful contributions to further health equity efforts.4 5

But equity-focused initiatives often fall to the bottom of the priority list because they are seen as mission-driven projects that are not necessarily considered financially lucrative. Demonstrating an immediate ROI for health equity projects is challenging. But a recent analysis found that health inequity could cost the U.S. health system approximately $320 billion annually and could reach $1 trillion in spending by 2040 if left unaddressed — making the need for health equity advancement even more imperative.6

For life sciences organizations, making a dent in patient outcome inequities is hard. One way life sciences organizations focus on patient outcomes is clinical trial diversification.7 While a worthy cause, clinical trial diversification often does not directly improve bigger inequities within the healthcare system. Additionally, life sciences organizations’ interactions with patients are indirect and often mediated by physicians, making it challenging to understand where organizations can best inflect patient outcomes. Life sciences organizations can make a stronger commitment to health equity and patient outcomes by:

  1. Fostering organization-wide accountability

    Leaders often over-delegate the responsibility of advancing equity to a head of DEI or community health, but that single person can't be expected to improve equity for an entire organization. Other times, health equity is relegated to side-of-desk passion projects. But often there’s no “back-up plan” for when the key individuals running these initiatives become too busy or leave the organization, causing these projects to lose steam or fall apart before they can make an impact.

    The entire organization should feel personally accountable for making progress, meaning health equity must be embedded in all parts of the strategy. Goals must have measurable outcomes (top-down approach) and programmatic, achievable goals, like launching identity-specific employee resource groups (ERGs) (bottom-up approach). Health equity metrics should be tied to performance goals and compensation, and leaders should be held accountable for advancing DEI within own teams.

  2. Conducting equity impact assessments for current and planned initiatives and educate staff on bias

    An equity impact assessment (EIA) is a tool that can help staff determine if projects will further progress on patient outcome inequities. Organizations can use this tool to proactively mitigate negative impacts and maximize positive impacts. The goal is to reduce existing disparities, prevent further inequities, and enable more equitable solutions. EIAs can help you identify where you are best positioned to help providers, and where they can help you.

    It's also important to supplement the EIA work with bias education. Inequity can manifest in different ways, such as implicit bias. Educating staff on how bias manifests in healthcare can help them address and avoid perpetuating these biases.

  3. Prioritizing partnerships with community-based and rural systems and FQHCs

    Community hospitals and small and rural-based systems and Federally Qualified Health Centers (FQHCs) likely need more help advancing health equity than large integrated delivery networks and academic medical centers, which often have access to more resources. Collecting real-world evidence and data from these smaller providers will enable you to better iterate on products, creating something that will work better for more patients. The patient stories garnered from these partnerships can help build the business case and gain buy-in for further health equity investment.

    But in order to have successful partnerships, you must work with organizations who have the same vision of what long-term success looks like. Ideally, that vision is backed up by similar incentives and business models. Partners must be willing to work towards evolving their business models to align on shared equity goals that are specific, measurable, and actionable.

Advancing health equity requires committing to transparency about wins and losses. This is difficult work, but it's necessary to ensure accountability. Transparency builds trust and comradery between stakeholders, but beyond that, it allows us to better see and fix the real problems hindering health equity.


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INTENDED AUDIENCE
  • Medical device
  • Pharmaceutical

AFTER YOU READ THIS
  • You'll understand the urgency for improving health equity.
  • You'll learn ways life science organizations can impact patient outcomes.

AUTHORS

Lauren Woodrow

Senior research analyst, Life sciences, pharmacy, and diagnostics research

TOPICS

INDUSTRY SECTORS

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