Expert Insight

How health plans can tackle rising administrative costs

By tackling administrative costs head-on, health plans can streamline operations, improve member experience, and drive growth. Learn how one national health plan achieved results through a digital customer service initiative.

Health plans face high administrative costs

Health plans' administrative costs have grown significantly over the last decade, increasing from roughly $72 billion in 2014 to $131 billion in 2024.1 Between 2023 and 2024 alone, administrative costs grew by over $3 billion, even as health plans experienced efficiency gains in their administrative expense ratio, which dropped by 0.3 percentage points to 11.2%.

High labor costs, increased plan-provider interactions for claims denials, increased vendor management, and regulatory changes have all contributed to these growing administrative costs.

High labor costs

Labor makes up a large portion of health plans' administrative costs. Currently, around 60% of a health plan's non-medical costs are labor-related.2

Increased plan-provider interactions for claims denials

In 2023, 69% of claims originally denied by payers were ultimately overturned, a 15% increase from 2022.3 Overturning each initially denied claim costs payers an average of $40 to $50 per claim, which contributed to a 7%, or $4 billion, increase in net administrative costs across the insurance sector in 2023.4 Denied claims also have higher labor needs, with an average of three additional contacts between payer and provider to overturn a denied claim.3

69%
Percentage of originally denied claims that were ultimately overturned in 2023

Increased vendor management

An increased reliance on third-party vendors has also raised health plans' administrative costs. On average, payers work with two to seven vendors, with an average cost of $250,000 per vendor. 5 According to a HealthEdge survey of 100 health plan leaders, the top challenges of working with third-party vendors are high costs, lack of innovation and upgrades, and limited savings and value.6

Regulatory changes

As the new administration continues to make regulatory changes in healthcare, health plans face an uncertain political environment. Based on where federal and state policies land, plans will have to change their current workflows, incurring greater administrative costs.

At the same time, medical costs have also risen, especially due to recent spikes in utilization from patients seeking care they originally delayed during the pandemic.7 This utilization increase has impacted health plans' finances, with quarterly medical loss ratios growing to over 85% for many large insurers.

Currently, health plan profit margins continue to be razor thin, decreasing from 2.2% in 2023 to 0.8% in 2024.1 Because of these narrow margins, an increase or decrease in administrative costs could significantly impact whether a plan realizes a profit or loss each year.2 In fact, reducing administrative costs by just 1% can push a plan from loss to profit.

An increase or decrease in administrative costs could significantly impact whether a plan realizes a profit or loss each year.

High administrative costs can also impact an organization's outlook and strategy.2 Excess administrative expenses can prevent organizations from focusing on strategic and operational priorities that could improve payer efficiency, boost growth, and enhance benefits for customers.

Although many factors impacting health plans' finances are outside of their control — including growing utilization rates, lower reimbursement, and an uncertain policy environment — plans can directly address administrative costs.

How to effectively manage administrative costs

Health plans have several potential areas where they can reduce administrative costs, including product sales/rationalization, enrollment and billing, call center management, claims processing, customer service, and regulatory and contractual compliance and risk adjustment.

Of these areas, claims processing, billing, and customer service have the largest cost reduction opportunities. One simple example is in fulfillment costs — plans should go through their mailings and think about what is legally mandatory and what could be cut.

To manage administrative costs, plans should take these five steps:

  1. Go paperless. Digitizing member and provider fulfillment and communications can reduce manual work, create faster turnaround times, decrease the use of prints/postage, a create a more consistent experience for consumers.
  2. Transform operations with smart AI. Health plans that leverage AI and intelligent automation can transform their daily plan operations. Using these technologies helps drive labor efficiency and top-of-license work while powering re-engineered business processes and resource allocation.
  3. Integrate compliance. By embedding proactive compliance controls and audit readiness into core workflows, organizations can reduce their regulatory risk and penalties. This can also improve an organization's financial positioning and helps them prepare to comply with new and ongoing requirements.
  4. Operate with scale. Health plans should eliminate structural inefficiencies in their roles, workflows, and enabling technologies. Reducing bloat and redundancies helps adjust operational capacity to business demand, and redesigning organizational structures allows plans to flexibly scale without proportional cost increases.
  5. Evaluate partnerships. Health plans should work to maximize their vendor contract value and accountability. Doing so will rationalize third-party spend, eliminate waste, and strengthen partner relationships to support organizational performance.

Results

These strategies have helped organizations achieve significant results, including:

  • A 30% to 40% increase in efficiency through benefit digitization and contract intelligence generative AI initiatives
  • An estimated five-year savings of $65 million to $80 million through an AI-enabled services partnership across six AI/automation tracks
  • An estimated five-year savings of $3.7 billion through organizational redesign to drive operational excellence
  • An estimated in-year savings of $20 million through a payment integrity vendor assessment

Although these strategies are aimed at reducing administrative costs, they can also lead to broader benefits for health plans, including more accurate payment, increased workforce efficiency, and an improved member experience.

Optum Advisory partnered with a large national health plan on an initiative aimed to better understand how members' digital engagement translated to business value for the organization. Through the project, the organization was able to pinpoint several areas of potential administrative cost reduction in the customer service department, as well as opportunities to improve the member experience, which could boost retention and growth for the company in the long term.

What they did

To better understand the member experience, the organization analyzed the most common types of member interactions, how these interactions were handled, and how they impacted both members and the organization.

Overall, the organization analyzed nearly 200 million member-initiated contacts. These contacts were direct interactions with either an advocate or technology, including online portals, apps, and chatbots.

Why they did it

Through this initiative, the organization aimed to:

  • Improve the member experience, which could result in higher retention and new members
  • Improve efficiency, which could lower the cost to serve each member and free up resources to invest in growth
  • Improve health outcomes, which could help reduce long-term medical costs and increase healthcare quality scores

What they found

Individual marketplace and MA members were the most engaged

Slightly more than one-third of member contacts analyzed were advocate-assisted, either through calls or chats. The remaining contacts were self-service, with members using either an online portal or app. Around a quarter of all contacts also required follow-up, either through advocate-assisted or self-service options.

Most members had no engagement with the organization, either because they had no need or did not reach out in any way. Among the members who were engaged, meaning they had both claims and contacts, a similar number were either advocate-assisted only or self-service only. Fewer members used both self-service and advocate-assisted options.

Notably, the level and type of member engagement varied by line of business. The individual marketplace and Medicare Advantage (MA) members were the most engaged — especially in advocate-assisted contacts. Although some people may believe MA members are less likely to use self-service options, the organization found that self-service usage among MA members was largely similar to employer-sponsored members.

Changing auto-assigned PCPs and finding providers were the top reasons for advocate-assisted contacts

Many of the top member contact needs were often advocate-assisted, including:

  • Changing auto-assigned PCPs (over 40%)
  • Provider identification (over 40%)
  • Claim denials questions
  • Benefits coverage breakdowns
  • Patient responsibility questions

These needs were consistent across all lines of businesses. Notably, the advocate-assisted contacts for these issues were less successful than similar self-service contacts, but the advocate-assisted contacts had higher NPS than those that were self-service. A potential reason for this discrepancy is that members often call for more difficult questions and may have a good experience speaking with a real person even if their issue was not resolved.

These top advocate-assisted contact needs also made up a large portion of the organization's annual operational costs. Moving some of these contact needs to self-service options could be a significant opportunity for cost reduction.

What actions can health plans take to improve digital engagement?

Identify which member contact needs could be moved to self-service

Although some member contact needs may require advocate assistance, many could be addressed through self-service tools. Non-urgent issues, such as scheduling appointments, checking eligibility, or refilling prescriptions, can often be resolved through self-service.

One way organizations can address non-urgent issues is interactive voice response (IVR) technology.  IVR technology allows members to access information and services 24/7 and helps them resolve issues more quickly.8 IVR technology can also reduce staff workload and operational costs.

To increase engagement, specifically self-service engagement, health plans can advertise their portal features in new member materials and in post-utilization outreach. Organizations can also encourage patients to use online portals for faster resolution through hold music advertising.

Improve your self-service tools

Sometimes, members may initially try to address an issue through a self-service option, but if the answer cannot be easily found, they may need advocate assistance. This increases the time members spend trying to resolve their issue, which can lead to frustration, and can add unnecessary operational costs.

Making improvements to self-service tools, such as online portals or apps by putting the most used features on the main landing page, can help reduce the need for follow-up assistance through an advocate or other means. Read more in this brief on improving member portal design and marketing.

Create a multi-year digital capability investment roadmap

Identify some top member tasks that currently have little-to-no self-service use as potential areas for future digital capability investment. Potential multi-year savings opportunities could be for transportation-related requests, out-of-pocket cost estimates, and prior authorization for prescriptions. Plan and allocate future investments to shift these advocate-assisted tasks to digital capabilities with self-service options.

Final thoughts

Addressing administrative costs continues to be a high priority for health plans, having a significant impact on payers, providers, members, and patients. By reducing administrative costs, health plans can better support their growth agendas and overall operations, improve your customer experience, and uphold their value.

Want to reduce administrative costs at your organization?

Optum Advisory can help you identify and implement tactics that will streamline operations, modernize your business, improve member experience, and enhance growth opportunities.

1 Murray J, et al. 2024 Annual Health Insurance Industry Analysis Report. National Association of Insurance Commissioners. Accessed July 14, 2025.

2 Chang E, Kasey J. Focusing on health plan administrative cost. Milliman. December 29, 2022.

3 Muoio D. Providers 'potentially wasted' almost $18.B in 2023 overturning claims denials, Premier estimates. Fierce Healthcare. February 26, 2025.

4 Alkhier MJ, et al. Claims adjudication costs providers $25.7 billion - $18 billion is potentially unnecessary expense. Premier. February 24, 2025.

5 Payers reduce administrative costs by going back to basics with payment integrity. ClarisHealth. June 6, 2023.

6 Infographic: The changing state of payment integrity for health plans. HealthEdge. 2023.

7 The State of the Industry in 2025. Advisory Board. May 30, 2025.

8 Interactive voice response (IVR) in healthcare: Complete Guide for 2025. Plivo. February 13, 2025.


SPONSORED BY

INTENDED AUDIENCE

AFTER YOU READ THIS
  • You'll understand the underlying factors behind rising administrative costs for health plans.
  • You'll know the top cost reduction opportunities for administrative costs.
  • You'll understand the impact of digital engagement on administrative costs.

Don't miss out on the latest Advisory Board insights

Create your free account to access 1 resource, including the latest research and webinars.

Want access without creating an account?

   

You have 1 free members-only resource remaining this month.

1 free members-only resources remaining

1 free members-only resources remaining

You've reached your limit of free insights

Become a member to access all of Advisory Board's resources, events, and experts

Never miss out on the latest innovative health care content tailored to you.

Benefits include:

Unlimited access to research and resources
Member-only access to events and trainings
Expert-led consultation and facilitation
The latest content delivered to your inbox

You've reached your limit of free insights

Become a member to access all of Advisory Board's resources, events, and experts

Never miss out on the latest innovative health care content tailored to you.

Benefits include:

Unlimited access to research and resources
Member-only access to events and trainings
Expert-led consultation and facilitation
The latest content delivered to your inbox

This content is available through your Curated Research partnership with Advisory Board. Click on ‘view this resource’ to read the full piece

Email ask@advisory.com to learn more

Click on ‘Become a Member’ to learn about the benefits of a Full-Access partnership with Advisory Board

Never miss out on the latest innovative health care content tailored to you. 

Benefits Include:

Unlimited access to research and resources
Member-only access to events and trainings
Expert-led consultation and facilitation
The latest content delivered to your inbox

This is for members only. Learn more.

Click on ‘Become a Member’ to learn about the benefits of a Full-Access partnership with Advisory Board

Never miss out on the latest innovative health care content tailored to you. 

Benefits Include:

Unlimited access to research and resources
Member-only access to events and trainings
Expert-led consultation and facilitation
The latest content delivered to your inbox
AB
Thank you! Your updates have been made successfully.
Oh no! There was a problem with your request.
Error in form submission. Please try again.