Differentiating sports medicine, such as through sport-specialty clinics or demographic-tailored programs, has traditionally been perceived as a way to win family loyalty through relationships with student athletes or a way to reduce orthopedic surgery utilization by facilitating ongoing injury management. But our research has found that sports medicine differentiation is most appropriate for organizations looking to disrupt competitor referrals.

This report details two tactics to disrupt your competitor referrals through sports medicine program differentiation. The first is offering specialized, accessible services to shift self-referring patients away from competitors that only offer accessible or specialized care. The second is creating a clear pathway to orthopedic surgery to ensure that patients stay with you for their downstream care needs.

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