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Effective internal communication with physicians promotes awareness and buy-in for health system strategy, and is critical to drive and sustain change. A physician-specific communication strategy ensures that high-priority messages will reach physicians across the care continuum—and will be well-received.
Make organizational updates as accessible as possible—while minimizing information overload.
Resources:
Build trust and familiarity between clinical executives and frontline physicians.
Resources:
Make sure there is a clear connection between organizational updates and physicians' day-to-day experiences and priorities.
Resources:
- How to craft more persuasive physician messages
- Four communication styles every physician leader should know
- Tips to get physicians to open your emails
- Physician newsletter editing guidance
- Tips to produce compelling video message
- Tips for an effective Twitter account
- CHOA’s highlighting innovation newsletter
- Excerpt of CHOA’s CIN communication
- Turner Healths’ physician yelp reviews communication
Balance one-way organizational updates with opportunities for physicians to discuss, clarify questions, and provide input.
Resources:
Posted on July 13, 2020
Updated on March 24, 2025
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