The Consumer Relationship Platform

Establishing durable loyalty to the health system enterprise

Organizations must balance patient acquisition efforts with retention tactics. Learn 10 ways to build a consumer platform strategy that encourages long-term loyalty.

health system consumer loyalty

Many hospitals and health systems have made investments to respond to the growing consumer market—but many also focus too narrowly on acquiring new patients, rather than retaining existing ones.

Organizations must balance acquisition efforts with retention tactics. This study outlines 10 ways to build a consumer platform strategy that encourages long-term loyalty.

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