Abby Burns, Managing Director and Radio Advisory Co-host

As financial pressures mount, health systems are turning to philanthropy to help close revenue gaps. Listen to Radio Advisory host Abby Burns talk with Erin Lanahan, Advisory Board philanthropy expert and founder of Twin Point Insights, about the "four Cs" of effective fundraising and how leaders can apply these principles to boost ROI and strengthen donor relationships.

Listen to the episode and learn more about building an effective philanthropy strategy:

• Listen | How leaders need to rethink their approach to philanthropy
• Attend | Virtual philanthropy roundtable on Nov. 5
• Navigate | Healthcare philanthropy in flux: 5 takeaways for senior development leaders
• Implement | 4 imperatives for successful fundraising campaigns
• Watch | On-demand webinar: Using market data to inform your philanthropy strategy