Consumerism is in a state of constant flux in healthcare, and stakeholders must attempt to keep up with rapidly changing consumer behaviors and preferences. During breakout sessions at in-person and virtual Advisory Board Summits in 2022, we asked healthcare leaders from across the country to utilize a futurism framework to predict future consumer behaviors and preferences.
The futurism framework involves three key steps: developing foresight, drawing insight, and determining action.
We assigned each group of healthcare leaders a market force and asked them to come up with a related foresight statement. Then we asked them to predict how consumer behaviors and preferences would change in this scenario and to determine actions their organizations could take to prepare.
Keep reading (or click here) to see abridged samples of healthcare leaders' predictions about consumer behavior and preference changes in five different future scenarios.
This exercise helps to shed light on consumer behaviors and preferences related to any market force you think could be impactful and to develop future-looking strategies.
We encourage all healthcare leaders to complete this exercise at their organization on a regular basis using this exercise guide and worksheet.
Novel disruptors are entering all sectors of healthcare, making it critical for service line leaders to take calculated actions to proactively transform their businesses. The futurism framework teaches leaders to adopt a forward-thinking mindset that can guide decision-making.
Use this cheat sheet to guide you through the three elements of the futurism framework—develop foresight, generate insight, and determine action—and help you shape the direction of your service line's future.
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