FEATURED INSIGHTS

Get an overview of the volume outlooks, key drivers, and strategic imperatives for six key service lines and specialty care areas in our comprehensive, convenient cheat sheets.

What’s driving — or slowing — service line growth?

Get our predictions on key drivers, volume outlooks, and strategic imperatives that are driving (or slowing) growth in women's health service lines.

Women’s health service line outlook – 2025

Get our predictions on key drivers, volume outlooks, and strategic imperatives that are driving (or slowing) growth in orthopedics service lines.

Orthopedics service line outlook – 2025

Get our predictions on key drivers, volume outlooks, and strategic imperatives that are driving (or slowing) growth in cardiovascular service lines.

Cardiovascular service line outlook – 2025

Advisory Board interviewed Dr. Navin Kapur to discuss treatment advancements in complex percutaneous coronary intervention (PCI), the DanGer Shock trial, and other evolving cardiac interventions.

Q&A: Cardiologist Navin Kapur discusses the future of complex PCI

Learn why health plans need to prioritize arrhythmia detection, the different types of monitoring technologies available, and how early detection can lead to cost savings and improved patient outcomes.

Q&A with iRhythm Technologies: The importance of arrhythmia detection

Get our predictions on key drivers, volume outlooks, and strategic imperatives that are driving (or slowing) growth in neurosciences service lines.

Neurosciences service line outlook – 2025

Our recently updated Market Scenario Planner projects a significant increase in neurological services, especially in the inpatient setting. Uncover the drivers of future volume growth and gain insights into the challenges and opportunities providers face.

Neurosciences growth forecast: What you need to know

Ochsner Center for Brain Health successfully expanded its memory and dementia care program by adopting a value-based care model. Find out how this shift improved patient and caregiver satisfaction and increased profitability, and how their methods can serve as a blueprint for other organizations seeking to enhance their dementia programs.

How Ochsner launched a successful value-based dementia program

Calibrate Board Director Rob MacNaughton discusses the role of GLP-1 medications, employer strategies, and evidence-based solutions for managing obesity while balancing costs and improving outcomes.

The future of obesity care: Q&A with Calibrate’s Rob MacNaughton

Demand for bariatric surgery has fallen across U.S. hospitals due to growing use of GLP-1 drugs. Learn why we expect bariatric surgery volumes to drop by an additional 22% over the next five years.

GLP-1 use is surging. How will that impact bariatric surgery?

The market for diabetes and obesity care is booming, and our Market Scenario Planner provides an in-depth analysis of the projected growth. In this resource, we break down why we’re seeing this growth and contextualize how the boom in the latest generation of medications will impact volumes for service lines and sub-services related to diabetes and obesity care.

Diabetes and obesity care growth forecast: What you need to know

Learn how Kaiser Permanente created a virtual platform connecting patients and specialists across 67 clinics — ensuring high-quality, equitable care regardless of location or demographics.

Kaiser Permanente's 4-part approach to implementing a virtual cancer care platform

Get our predictions on key drivers, volume outlooks, and strategic imperatives that are driving (or slowing) growth in oncology service lines.

Oncology service line outlook – 2025

Advisory Board convened more than 100 oncology leaders to talk about the future of cancer care in November 2024 and April 2025. Here are the top takeaways from our meetings.

The top 3 takeaways from our meetings with 100+ oncology leaders

Research

Redefining musculoskeletal care: Appropriate, personalized, and value-driven solutions

Musculoskeletal (MSK) conditions impose a significant burden on patients and the healthcare system. Often fragmented care and an overreliance on imaging and surgical interventions limits effective outcomes and exacerbates financial strain. Use this eBook to help understand where these challenges persist in the status quo and how to drive more accessible, value-driven MSK care.

Get our predictions on key drivers, volume outlooks, and strategic imperatives that are driving (or slowing) growth in orthopedics service lines.

Orthopedics service line outlook – 2025

Dive into the latest orthopedic and spine market trends — from ambulatory competition to value-based care advances — with our comprehensive guide for life sciences leaders.

The life sciences leader’s guide to today’s top orthopedic and spine trends

Get our predictions on key drivers, volume outlooks, and strategic imperatives that are driving (or slowing) growth in general surgery service lines.

General surgery service line outlook – 2025

Demand for bariatric surgery has fallen across U.S. hospitals due to growing use of GLP-1 drugs. Learn why we expect bariatric surgery volumes to drop by an additional 22% over the next five years.

GLP-1 use is surging. How will that impact bariatric surgery?

Learn how Steindler Orthopedic Clinic leveraged the VELYS™ Enabling Tech portfolio and achieved more precise surgeries, improved patient outcomes, and better operational efficiency.

How Steindler Orthopedic improved joint replacements with digital surgical technologies

Get our predictions on key drivers, volume outlooks, and strategic imperatives that are driving (or slowing) growth in women's health service lines.

Women’s health service line outlook – 2025

Learn how Penn Medicine reduced pregnancy-related complications among Black patients by 29% after implementing an evidence-based, cross-system intervention.

Penn Medicine’s 4-step approach to reducing maternal health disparities

Explore the top priorities of women's health stakeholders — providers, payers, life sciences companies, and digital health companies. Get conversation starters to spark dialogue and collaboration.

A guide to women's health stakeholders' top priorities

Presentations and workshops

Whether you're looking for topical presentations or dedicated focus on a challenge or initiative, our expert support gives you access to healthcare experts in different ways to match your time and needs. Learn more.

Annual service line market trends series

Outlook for oncology | Webinar
Gain an understanding of the major trends impacting cancer care now and in the future.
Outlook for cardiovascular | Webinar
Learn what’s happening today in the cardiovascular market, forecasting volumes and trends, as well as the major implications for stakeholders.
Outlook for obesity care | Webinar
Explore the major forces influencing obesity care and relevant services.
Outlook for neurosciences | Webinar
Understand the current neurosciences market, the major trends impacting care, and forecasted growth projections.
Outlook for women’s health | Webinar
Explore the major trends impacting women’s health, including market forecasts, the demographic shifts shaping them, and top challenges and opportunities.
Outlook for orthopedics and spine | Webinar
Explore the major forces influencing orthopedics and spine care, with a focus on the evolving treatment landscape, payer policies, site-of-care shifts, and ambulatory strategy.

Keep a pulse on evolving market dynamics & adapt your strategy

State of the healthcare industry | Presentation
Discuss the market forces leaders should watch and the strategic bets to navigate the industry’s future structure.
Innovations in cancer care access | Presentation
In this session, we’ll use the results from our recent oncology benchmarking surveys to identify top opportunities for enhancing patient access by optimizing staffing, scheduling, throughput, and more.
Future of cardiovascular care | Presentation
In the next 10 years, a new generation of cardiovascular patients and physicians will demand changes that our current delivery models can’t sustain. Health system priorities will need to shift and shrink, while nontraditional providers emerge to fill the gaps. This session explores these changes reshaping care delivery and unpacks key strategic pivots that cardiovascular service line leaders need to make to ensure future success.
Strategic pivots for service line modernization | Presentation
Are your service lines prepared to evolve along with the market? This session will explore emerging ideas for service line management, growth strategy, and cross-service line collaboration.

Events and webinars

2025 summit series

Reimagine healthcare: 3 transformation imperatives

The healthcare industry is facing a transformative moment. As leaders, it’s up to you to shape how your organizations approach investment and partnership decisions, care delivery, and technology. Being intentional about these will ensure a viable, efficient, and patient-centered healthcare ecosystem.

For this summit series, Advisory Board will bring together executive teams from across the industry in four exciting destinations. You will be equipped with pertinent insights and action steps to take back home.

Topics include:

Adapt to new market dynamics
Build tomorrow’s care model today
Embrace digital competencies

Browse the full agenda, learn more, and register.

Dates and locations

October 7-8 | Chicago, IL
November 18-19 | Nashville, TN
December 9-10 | Virtual

2025 roundtables

How to deliver the next era of VBC | October 15-16 | Washington, D.C.

Learn more or register

2025 webinars

Join one of our 70+ annual webinars to learn about the latest healthcare industry trends and topics.

How strategic planners are approaching 2025, according to our survey
The 10 major trends impacting health systems in 2025
How will health systems grow in 2025?
2025 medical group landscape update
AI in healthcare
Thriving amid national oncology competition
The future of cardiovascular care
The state of the industry heading into 2026

Learn more or register

Leadership building through Advisory Board Fellowship

Service line leaders represent a pivotal leadership role at healthcare organizations and are responsible for creating and catalyzing growth in their service areas.

They are responsible for assessing a complex landscape and determining how to differentiate their service line and create a competitive advantage. This is no small job as leaders face more complexity, disruption, and rapidly changing circumstances — requiring greater emotional intelligence, resilience, adaptability, and agility than ever before.

Advisory Board Fellowship is designed to help service line leaders navigate the complexities of the healthcare industry and develop the capacity to more effectively advance organizational transformation and growth.

Participating leaders leverage the Fellowship Practicum Project to positively impact finance, operations, quality, safety, and patient experience.

Upcoming Cohorts

Fall 2025 Launch

September 10-12 | Washington, D.C.

Learn more about our custom research offering

Custom research

Gain a competitive edge by partnering with Advisory Board researchers to deliver specific answers to your most pressing questions. Our custom research offering brings together our proven research methodology, industry expertise, and a deep understanding of your organization, equipping you with the tools and insights needed to refine your strategies and make informed decisions.

Custom research scoped to your specific need

We design custom research engagements using a variety of our capabilities to ensure the insights and tools we provide help you act on your top priorities. Sample capabilities include:

Qualitative interviews to uncover how leading organizations and your competitors are approaching their top strategies.
Quantitative surveys to bring you the numbers that illuminate key trends externally or internally to your organization.
Custom benchmarking to compare yourself to peer organizations and identify top strengths and improvement opportunities.
Customer insights to improve your market penetration and customer experience.

Opportunities for your organization in 2025

Customized best-practice research to drive organizational performance assessments and needs diagnoses.
Cheat sheets and discussion guides to facilitate productive conversations on issues your customers care about most.
Stakeholder insight analyses giving you a deeper understanding of your key stakeholders, their priorities, challenges, and decision drivers.
Custom growth driver assessments that pair qualitative and quantitative insights to identify the market forces that influence demand for particular services and offerings.

Our products and services

Research Membership

Data-driven, actionable insights to inform decisions

Learn from more than 200 Advisory Board experts
Access over 300 new research deliverables each year
Leverage our forecasting tools to support strategic planning

Custom Research

Insight-driven answers and tailored guidance

Get actionable insights, contextualized to your organization's challenges and priorities
Inform your strategy with top emerging market and industry trends
Request extensive research across topics that span the entire healthcare ecosystem

Advisory Board Events

Opportunities to network, learn, and grow your expertise

Experience agendas aligned to your team's greatest challenges
Tackle market challenges by collaborating with cross-sector research experts
Connect and network with leading healthcare decision-makers

Expert Support

Expert advice and actionable guidance for healthcare executives

Host insightful presentations for your teams or customers across relevant topics
Get individualized support from our experts
Overcome hurdles and energize stalled projects with workshops led by our experts

Advisory Board Fellowship

Enterprise Leadership solution to equip leaders to thrive in complexity

Implement strategic leadership shifts proven to drive business outcomes more effectively
Get support on critical priorities from diverse industry peers and executive coaches
Expand personal and team capacity to address persistent challenges

Sponsorship

Opportunities to showcase your brand, product, and expertise

Leverage our tools, tactics, and distribution channels to engage target audiences
Grow your brand awareness
Generate leads for your organization