5 minute read

How service line leaders can partner with Advisory Board

Learn how service line leaders can leverage Advisory Board's research and products in the year ahead.

With Advisory Board research, service line leaders can…

Future-proof your service line strategy by proactively responding to potential market disruptions, shifts, and opportunities.

Save time and expedite your projects by leveraging direct support through templates, presentations, slides, access to experts, and more.

Forecast supply and demand in your market and pressure test your assumptions using our foundational set of planning tools.

Improve performance and increase your market share by implementing proven strategies that are grounded in decades of service line expertise.

Current Research Agenda

Last updated November 2025.


By the numbers

14k+
Service line leaders that use Advisory Board resources
30k+
Times our members accessed the Market Scenario Planner in 2024
68
Net Promoter Score for our 2024 strategy summit

Our recent research


Presentations and workshops

Whether you're looking for topical presentations or dedicated focus on a challenge or initiative, our expert support gives you access to healthcare experts in different ways to match your time and needs. Learn more.

Market intelligence to inform service line strategy and investment
  • Infusion market trends | Presentation
    Infusion care is a strategic pillar for many healthcare stakeholders. Learn about the major forces affecting infusion care, such as the evolving treatment landscape, payer policies, site-of-care shifts, and ambulatory strategy. We'll detail best practices and emerging ideas to help you navigate these trends and position your infusion assets for success.

  • Lab market trends | Presentation
    The lab and diagnostics market is changing quickly, as clinical and operational innovations pose both opportunities and challenges. In this session, you’ll learn how successful health systems are navigating pressures on their lab business and where they are prioritizing investments, ranging from automation to specialized diagnostics.

  • Oncology market trends | Presentation
    Explore the major trends impacting oncology service lines this year. In this presentation, we’ll share our market outlook for oncology volumes and break down how changes in care delivery and the competitive landscape will impact oncology strategy in the year ahead. Then, we'll discuss the implications these shifts will have for cancer programs and their partners.

  • Cardiovascular market trends | Presentation
    Learn about what market changes cardiovascular program leaders are focusing their attention on this year. We’ll explore volume forecasts, updates on site-of-care shifts, workforce changes, payment mechanisms, and clinical innovations. Then we’ll discuss how cardiovascular service line leaders are responding — and what that means for industry partners.

Understand the trends defining today’s healthcare landscape
  • State of the healthcare industry | Presentation
    Understand and prepare for the biggest changes happening in healthcare right now. Discuss the market forces leaders should watch and the strategic bets leaders should make to navigate the industry’s future dynamics.

  • Value-based care, demystified | Presentation
    Understand value-based care (VBC) and how to implement it at your organization. This dialogue will clarify what VBC is, what it looks like in practice, and how it affects provider organizations. It will also delve into current and future trends.

  • Navigating AI in healthcare | Presentation
    Equip your leaders with an understanding of artificial intelligence (AI), the potential benefits these technologies offer, the unique challenges AI presents in healthcare, and how organizations, leaders, and teams should respond to AI today.

Set a clear path for growth and strategic advantage
  • How to avoid the volume trap in service line planning | Presentation
    Traditional service line growth strategies are failing to deliver sustainable margin improvement, as revenue and volume increasingly decouple from profitability. Service line and strategy leaders should evaluate growth opportunities through a more precise, integrated approach that simultaneously evaluates margin performance, operational capacity, and market dynamics. Learn how health systems can identify feasible and defensible growth opportunities.


Events and webinars

2026 summit series

The future of healthcare is resilient

The healthcare industry is facing a transformative moment. As leaders, it’s up to you to shape how your organizations approach investment and partnership decisions, care delivery, and technology. Being intentional about these will ensure a viable, efficient, and patient-centered healthcare ecosystem.

For this summit series, Advisory Board will bring together executive teams from across the industry in four exciting destinations. You will be equipped with pertinent insights and action steps to take back home.

Topics include:

  • Sustainable health system growth
  • Care variation reduction: Strategies for success
  • Metrics that matter: Assessing and proving your value

Browse the full agenda, learn more, and register.

Dates and locations
  • Nov. 10-11 | Nashville, TN
  • Dec. 8-9 | Virtual
2026 roundtables
  • Cardiovascular
  • AI
  • Specialty pharmacy
  • Oncology
  • Value-based care
  • Nursing

Learn more

2026 webinars

Join one of our 70+ annual webinars to learn about the latest healthcare industry trends and topics.

  • 2026 State of the industry + top health system trends
  • State of the nursing workforce
  • Market and service line trends
  • Health system growth
  • AI in finances
  • Value-based care

Learn more or register


Leadership building through Advisory Board Fellowship

Service line leaders represent a pivotal leadership role at healthcare organizations and are responsible for creating and catalyzing growth in their service areas.

They are responsible for assessing a complex landscape and determining how to differentiate their service line and create a competitive advantage. This is no small job as leaders face more complexity, disruption, and rapidly changing circumstances — requiring greater emotional intelligence, resilience, adaptability, and agility than ever before.

Advisory Board Fellowship is designed to help service line leaders navigate the complexities of the healthcare industry and develop the capacity to more effectively advance organizational transformation and growth.

Participating leaders leverage the Fellowship Practicum Project to positively impact finance, operations, quality, safety, and patient experience.

Upcoming Cohorts

Spring 2027 Launch

March 31-April 2 | Washington, D.C.

 

Fall 2027 Launch

Sept. 29-Oct. 1 | Washington, D.C.


Custom research

Gain a competitive edge by partnering with Advisory Board researchers to deliver specific answers to your most pressing questions. Our custom research offering brings together our proven research methodology, industry expertise, and a deep understanding of your organization, equipping you with the tools and insights needed to refine your strategies and make informed decisions.

Custom research scoped to your specific need

We design custom research engagements using a variety of our capabilities to ensure the insights and tools we provide help you act on your top priorities. Sample capabilities include:

  • Qualitative interviews to uncover how leading organizations and your competitors are approaching their top strategies.
  • Quantitative surveys to bring you the numbers that illuminate key trends externally or internally to your organization.
  • Custom benchmarking to compare yourself to peer organizations and identify top strengths and improvement opportunities.
  • Customer insights to improve your market penetration and customer experience.
Opportunities for your organization in 2026
  • Customized best-practice research to drive organizational performance assessments and needs diagnoses.
  • Cheat sheets and discussion guides to facilitate productive conversations on issues your customers care about most.
  • Stakeholder insight analyses giving you a deeper understanding of your key stakeholders, their priorities, challenges, and decision drivers.
  • Custom growth driver assessments that pair qualitative and quantitative insights to identify the market forces that influence demand for particular services and offerings.

Our products and services

Research Membership

Data-driven, actionable insights to inform decisions

  • Learn from more than 200 Advisory Board experts
  • Access over 300 new research deliverables each year
  • Leverage our forecasting tools to support strategic planning

Custom Research

Insight-driven answers and tailored guidance

  • Get actionable insights, contextualized to your organization's challenges and priorities
  • Inform your strategy with top emerging market and industry trends
  • Request extensive research across topics that span the entire healthcare ecosystem

Advisory Board Events

Opportunities to network, learn, and grow your expertise

  • Experience agendas aligned to your team's greatest challenges
  • Tackle market challenges by collaborating with cross-sector research experts
  • Connect and network with leading healthcare decision-makers

Expert Support

Expert advice and actionable guidance for healthcare executives

  • Host insightful presentations for your teams or customers across relevant topics
  • Get individualized support from our experts
  • Overcome hurdles and energize stalled projects with workshops led by our experts

Advisory Board Fellowship

Enterprise Leadership solution to equip leaders to thrive in complexity

  • Implement strategic leadership shifts proven to drive business outcomes more effectively
  • Get support on critical priorities from diverse industry peers and executive coaches
  • Expand personal and team capacity to address persistent challenges

Sponsorship

Opportunities to showcase your brand, product, and expertise

  • Leverage our tools, tactics, and distribution channels to engage target audiences
  • Grow your brand awareness
  • Generate leads for your organization

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This content is available through your Curated Research partnership with Advisory Board. Click on ‘view this resource’ to read the full piece

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Benefits Include:

Unlimited access to research and resources
Member-only access to events and trainings
Expert-led consultation and facilitation
The latest content delivered to your inbox

This is for members only. Learn more.

Click on ‘Become a Member’ to learn about the benefits of a Full-Access partnership with Advisory Board

Never miss out on the latest innovative health care content tailored to you. 

Benefits Include:

Unlimited access to research and resources
Member-only access to events and trainings
Expert-led consultation and facilitation
The latest content delivered to your inbox
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