In Q2 2025, Advisory Board interviewed over 150 U.S. healthcare executives preceding the passage of the One Big Beautiful Bill Act (OBBBA) to understand how they are navigating a landscape defined by policy uncertainty, financial strain, and operational complexity. Leaders consistently identified three top priorities: improving operational efficiency through technology and streamlined workflows, balancing shortterm financial survival with long-term investment, and reassessing strategic direction to align services with mission and sustainability. OBBBA has added complexity to an already strained system, prompting executives to rethink how they plan and advocate. To drive meaningful reform, leaders emphasized the need to move beyond defensive strategies, track the realworld impact of policy changes, and collaborate across sectors to build a more resilient and equitable healthcare system.
In Q2 2025, Advisory Board researchers spoke with more than 150 U.S. healthcare executives through one-on-one interviews and small-group forums. These leaders shared their experiences navigating political uncertainty, financial strain, and operational complexity. This report highlights key insights from those conversations.
At the start of each interaction, we asked leaders to give us one word to describe the current, ongoing conversations with their leadership teams. Leaders' responses fell into four categories: resilient, turbulent, purposeful, and passive. Keywords like focus, change, concern, and unprecedented reflect both the urgency and complexity leaders face today.
While select executives viewed the path ahead as an opportunity most leaders used language that reflected anxiety and uncertainty — suggesting limited agency to address the challenges ahead. The size of the word in the table represents the relative frequency that it was used by an executive.
Healthcare leaders are navigating a system under intense pressure from policy shifts, rising costs, and changing patient expectations. In our conversations, leaders described diverse strategies aligned with three recurring themes: boosting operational efficiency through streamlined workflows and technology; carefully balancing near-term financial pressures with long-term investments, and reassessing strategic direction to align services with mission and sustainability. Leaders can use these widely variable responses to benchmark their own strategies and find new ways to navigate current challenges.
These conversations took place as Congress moved toward passing the One Big Beautiful Bill Act (OBBBA). Accordingly, our discussions centered on a unifying problem:
How do executives manage and strategize effectively in an environment where policy is constantly shifting and long-standing norms within the healthcare industry feel uncertain?
While the passage of OBBBA provides some clarity, executives emphasized that federal policy dynamics remain complex — and that these pressures are compounding existing challenges. Many executives pointed to an older, sicker population that requires more costly care and a payer mix that is shifting from commercial to public insurance. Meanwhile, administrative burdens continue to rise, and staffing shortages have strained capacity for behavioral health and long-term care — driving up recruitment, retention, and overtime costs.
"We're not preparing for a storm, we're preparing for climate change."
This unstable business landscape left leaders wary of their ability to manage policy shifts across federal and state levels, reimbursement models, and administrative mandates. Key sources of policy disruption reviewed in these conversations included:
Direct funding cuts* | Operating environment ripple effects | Potential future reforms |
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* Most executive discussions represented in this briefing were held prior to the final passage of the One Big Beautiful Bill Act on July 3, 2025; leaders generally assumed that major cuts in earlier versions were likely to be enacted, though they had more diverse views about how implementation will ultimately unfold over coming years. |
Executives were nearly unanimous in their concern about the severity of funding uncertainties — and the long-term consequences for their organizations and communities. Research funding cuts limit operations today, particularly for Academic Medical Centers (AMCs), and may set back future innovations. Cuts to Medicaid and ACA coverage prompted increased uncompensated care and expensive emergency department utilization — with secondary effects potentially impacting premiums and coverage affordability. Further trickledown effects related to the financial viability of community hospitals, and the subsequent impact on possibly overwhelmed secondary and tertiary centers, challenging care coordination and straining operational capacity.
Straight from the C-Suite
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Leaders indicated that the recent pace and unpredictability of federal and state policy changes have created roadblocks for long-term planning. States themselves are also delaying some decisions while awaiting federal clarity, further leaving providers in limbo. Accordingly, organizations are grappling with how to prepare for the future, with some waiting for policy certainty before committing to any new plans, and other organizations narrowing their focus to three to six-month scenario planning cycles, while others are trying a longer view — beyond a decade — past the uncertainty of the moment.
But all leaders agreed:
"It’s hard to plan when you don’t know the rules of the game."
Across our interviews and executive forums, we engaged with leaders from varied organization types — regional health systems, suppliers, safety net providers, health plans, AMCs. Leaders consistently described themselves as “focused” on the challenges ahead, and just as consistently, noted how external pressures and policy disruptions complicate planning for the future.
Despite these challenges, leaders consistently highlighted three priorities:
"We don’t want to just have a strong balance sheet but be strategically bankrupt."
Healthcare leaders are being forced to weigh immediate financial needs against long-term investments. Many leaders face shrinking margins, reimbursement cuts, and economic uncertainty, pressuring them to prioritize short-term solvency over long-term transformation. Leaders in the most tenuous positions anticipated the need to reduce costs soon, including via staff layoffs. While others have not yet reached that point, they recognized the need to be extremely judicious in the tradeoff decisions they make today, lest they jeopardize the resources they will need in the future.
The strategic responses identified in the forums can be viewed along a spectrum of fiscal approaches. On one end lies "Immediate cost containment," representing the most fiscally conservative strategy focused on cutting expenses not necessary for immediate survival. In the middle are "Scrutinizing spend" options, which take a balanced, cautious approach. At the opposite end of the spectrum are "Evaluating investment opportunities," reflecting a more risk-tolerant stance focused on long-term growth and future readiness.
The graphic below lays out the spectrum of approaches to resource allocation that were outlined in our executive conversations:
Immediate cost containment | Scrutinizing spend | Evaluating investment opportunities |
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Straight from the C-Suite
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Leaders are walking a tightrope between short-term cost-cutting and long-term investment. While immediate savings may relieve pressure now, underinvesting risks future readiness and innovation. responding to external pressures with a mix of immediate cost savings and re-evaluation of future spending priorities, but striking the appropriate balance can prove challenging. For example, pulling back strategic investment provides short-term financial relief but may limit long-term growth. While these adjustments are necessary, leaders are challenged to make the right decision(s) amid a murky and complex backdrop. At the industry level, leaders are worried about the long-term implications of reduced investment for both slowed medical innovation and stagnant business models.
"We have to change the mindset from, 'How do you afford to offer this service?' to 'How do you afford not to have that?'"
Hospitals, especially safety-net providers, are facing hard choices about what services they can continue offering. Rising labor costs, administrative burdens, and payer mix imbalances are forcing hard decisions about what services can be sustained. Executives frequently pointed to behavioral health and other low-margin services as the most vulnerable. Some emphasized the need to double down on community access, even amid deepening financial pressure, but it was unclear if or how they would finance those efforts.
As with resource allocation, leaders' strategies around service delivery also fell along a spectrum of priorities. At one end is "financial optimization," where organizations focus on cutting low-margin services and boosting commercial coverage to stabilize finances. In the middle are "Positioning for improved revenue capture" strategies, which aim to sustain services by enhancing billing practices and capturing more revenue. At the other end of the spectrum are "Options to deliver mission-driven care," where organizations, especially rural and community hospitals, strive to maintain all services, often at great cost, in alignment with their core mission.
Below, we’ve categorized the range of strategies health system leaders articulated as a means of bolstering finances — with the goal of continuing to deliver mission-driven care.
Financial optimization | Positioning for improved revenue capture | Options to deliver mission-driven care |
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Straight from the C-Suite
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Many health system leaders identified securing a greater proportion of commercial lives in their payer mix as a top priority. While more commercial lives can increase a provider’s revenue/margin given higher reimbursement rates, this is a zero-sum game between providers: there are a finite number of commercial contracts and covered lives available. Without a strategy already in place, leaders may face several hurdles and lower-than-expected margins in securing more commercial lives as competition drives down margins and increases costs to secure commercial volumes. As government coverage/funding recedes, health system executives will need to leverage the myriad strategies to grow and/or maintain financial resilience.
"We’ve always lobbied to prevent things from being taken away from us, instead of being able to offer something to give up."
Though our conversations with healthcare leaders centered on navigating today’s challenges, several leaders also looked ahead. Across the forums, they acknowledged that while the system is strained, the path to future healthcare reform requires more than just defense, it demands ownership. Impactful transformation won’t happen unless providers can move beyond the defensive "don’t hurt us" mindset, where stakeholders act to protect the policy levers that have a net benefit to their organizations, but those same levers are not efficient for the community ecosystem overall (and would not be a part of an effective, rational system designed from scratch). Those are the parts that respective stakeholders must collectively recognize as areas that they can "give up" in exchange for overall improvements to the broader healthcare system.
To begin such an enormous shift from the industry’s historical posture, leaders noted that they will need to lay the groundwork now for evidence-based reform later. If healthcare stakeholders continue to raise alarms about every proposed policy without tracking and substantiating the real-world consequences, they risk being dismissed as alarmist. To avoid this, leaders must begin systematically tracking the effects of policy changes, starting now. By tying measurable outcomes to specific legislative actions, the industry can build a compelling, data-driven case for reform that resonates with both lawmakers and the public. Reform depends on various stakeholders recognizing their positions of vulnerability, aligning around common goals, and investing in the data and partnerships needed to advocate effectively for change.
Straight from the C-Suite
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And for the landscape of the immediate future, leaders are recognizing the interconnectedness of all players in the healthcare ecosystem: the providers, payers, patients, policymakers, and communities. While some continue to advocate independently, others are looking to form cross-sector coalitions to amplify shared priorities and protect systemic resilience. As one attendee noted:
"We don’t look at this as how it impacts us alone, but overall care in the community we serve."
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