Our Take

Navigating regulatory turmoil: Insight from 150+ healthcare leaders

We interviewed more than 150 healthcare leaders tackling policy uncertainty, financial strains, and operational complexities. Here are their top three priorities right now.

In Q2 2025, Advisory Board interviewed over 150 U.S. healthcare executives preceding the passage of the One Big Beautiful Bill Act (OBBBA) to understand how they are navigating a landscape defined by policy uncertainty, financial strain, and operational complexity. Leaders consistently identified three top priorities: improving operational efficiency through technology and streamlined workflows, balancing shortterm financial survival with long-term investment, and reassessing strategic direction to align services with mission and sustainability. OBBBA has added complexity to an already strained system, prompting executives to rethink how they plan and advocate. To drive meaningful reform, leaders emphasized the need to move beyond defensive strategies, track the realworld impact of policy changes, and collaborate across sectors to build a more resilient and equitable healthcare system.


Introduction

In Q2 2025, Advisory Board researchers spoke with more than 150 U.S. healthcare executives through one-on-one interviews and small-group forums. These leaders shared their experiences navigating political uncertainty, financial strain, and operational complexity. This report highlights key insights from those conversations.

At the start of each interaction, we asked leaders to give us one word to describe the current, ongoing conversations with their leadership teams. Leaders' responses fell into four categories: resilient, turbulent, purposeful, and passive. Keywords like focus, change, concern, and unprecedented reflect both the urgency and complexity leaders face today.

While select executives viewed the path ahead as an opportunity most leaders used language that reflected anxiety and uncertainty — suggesting limited agency to address the challenges ahead. The size of the word in the table represents the relative frequency that it was used by an executive.

Healthcare leaders are navigating a system under intense pressure from policy shifts, rising costs, and changing patient expectations. In our conversations, leaders described diverse strategies aligned with three recurring themes: boosting operational efficiency through streamlined workflows and technology; carefully balancing near-term financial pressures with long-term investments, and reassessing strategic direction to align services with mission and sustainability. Leaders can use these widely variable responses to benchmark their own strategies and find new ways to navigate current challenges.

Policy uncertainty exacerbates sustained market pressures

These conversations took place as Congress moved toward passing the One Big Beautiful Bill Act (OBBBA). Accordingly, our discussions centered on a unifying problem:

How do executives manage and strategize effectively in an environment where policy is constantly shifting and long-standing norms within the healthcare industry feel uncertain?

While the passage of OBBBA provides some clarity, executives emphasized that federal policy dynamics remain complex — and that these pressures are compounding existing challenges. Many executives pointed to an older, sicker population that requires more costly care and a payer mix that is shifting from commercial to public insurance. Meanwhile, administrative burdens continue to rise, and staffing shortages have strained capacity for behavioral health and long-term care — driving up recruitment, retention, and overtime costs.

"We're not preparing for a storm, we're preparing for climate change."

This unstable business landscape left leaders wary of their ability to manage policy shifts across federal and state levels, reimbursement models, and administrative mandates. Key sources of policy disruption reviewed in these conversations included:

Direct funding cuts*Operating environment ripple effectsPotential future reforms
  • Research funding cuts, especially for AMCs and teaching hospitals.
  • Expected major cuts to Medicaid and ACA marketplace coverage through affordability and eligibility changes.
  • Expected reimbursement rate cuts and access reductions, due to changes to Medicaid provider taxes and state-directed payments.
  • Tariff volatility, which complicates supply chain planning and inflates costs for essential equipment and pharmaceuticals.
  • Immigration restrictions and scrutiny, which threaten to exacerbate staffing shortages.
  • HHS layoffs, which are slowing communication and potentially delaying routine processes and approvals.
  • Site-neutral payment reform may upend the business model hospital-based care delivery.
  • 340B drug program modifications may reduce critical margin avenues for safety-net providers.
  • Drug pricing changes (including Most Favored Nation orders) that have vague scope and enforcement today, but hold larger potential.

* Most executive discussions represented in this briefing were held prior to the final passage of the One Big Beautiful Bill Act on July 3, 2025; leaders generally assumed that major cuts in earlier versions were likely to be enacted, though they had more diverse views about how implementation will ultimately unfold over coming years.

Executives were nearly unanimous in their concern about the severity of funding uncertainties — and the long-term consequences for their organizations and communities. Research funding cuts limit operations today, particularly for Academic Medical Centers (AMCs), and may set back future innovations. Cuts to Medicaid and ACA coverage prompted increased uncompensated care and expensive emergency department utilization — with secondary effects potentially impacting premiums and coverage affordability. Further trickledown effects related to the financial viability of community hospitals, and the subsequent impact on possibly overwhelmed secondary and tertiary centers, challenging care coordination and straining operational capacity.

Straight from the C-Suite

 

  • "Current policies are baked into the healthcare business ecosystem and we’re in an equilibrium right now. Disturb one, and the whole system is impacted. We’re losing the big picture here."
  • "We’re not going to be preventing disease or innovating on treatment. This will come back to bite us all as a nation, even if our organizations survive."
  • "Medicaid has already been conservative payment for us. This will be draconian."

Leaders indicated that the recent pace and unpredictability of federal and state policy changes have created roadblocks for long-term planning. States themselves are also delaying some decisions while awaiting federal clarity, further leaving providers in limbo. Accordingly, organizations are grappling with how to prepare for the future, with some waiting for policy certainty before committing to any new plans, and other organizations narrowing their focus to three to six-month scenario planning cycles, while others are trying a longer view — beyond a decade — past the uncertainty of the moment.

But all leaders agreed:

"It’s hard to plan when you don’t know the rules of the game."

Top 3 priorities for leaders right now

Across our interviews and executive forums, we engaged with leaders from varied organization types — regional health systems, suppliers, safety net providers, health plans, AMCs. Leaders consistently described themselves as “focused” on the challenges ahead, and just as consistently, noted how external pressures and policy disruptions complicate planning for the future.

Despite these challenges, leaders consistently highlighted three priorities:

Seize the opportunity to improve performance

"I’m getting no pushback on anything I’m trying to do to improve operational efficiency."

Every executive we spoke with cited one consistent goal: operational excellence. To meet that goal, leaders are working to streamline workflows, reduce administrative burden, and preserve their ability to serve patients/members and communities while continuing to operate sustainably.

Below we have highlighted the categories and projects most frequently mentioned by healthcare leaders as their current operational focus areas:

Task mix and workflowsContracting approachesThroughput and triage
  • Centralized technology and shared resources that avoid duplicating costs and concentrate expertise
  • "Offshore" administrative tasks (e.g., billing, scheduling) to lower-cost states
  • Implement AI-driven technology to reduce administrative burden
  • Involve physicians in vendor contracting to ensure purchasing decisions are clinically justified
  • Renegotiate supplier contracts, accepting higher-than-market prices now for longer-term, steady prices
  • Deploy load-leveling practices to optimize patient volumes across facilities
  • Educate and redirect patients to lower-cost care settings
  • Partnering with other providers for services where organization’s own efficiency is low

Straight from the C-Suite

 

  • "We’re no longer investing in innovation, we’re just investing in the basics."
  • "All strategies to reduce costs are being accelerated. We’re looking for tech and AI efficiencies to reduce costs."
  • "[Health system] customers are demanding solutions to reduce even a single unnecessary click. Everything is about efficiency."

Advisory Board's take

While not all these moves are right for every organization, every organization is risking margin if they do not conduct a thorough evaluation to identify areas of operational improvement. For those organizations who have already implemented changes to pursue operational excellence, remember that 1) operational enhancements are typically a process, not a one-off project and 2) operational enhancement do not constitute a strategy themselves, but rather serve as essential tools to support a broader strategy and long-term growth.

"We don’t want to just have a strong balance sheet but be strategically bankrupt."

Healthcare leaders are being forced to weigh immediate financial needs against long-term investments. Many leaders face shrinking margins, reimbursement cuts, and economic uncertainty, pressuring them to  prioritize short-term solvency over long-term transformation. Leaders in the most tenuous positions anticipated the need to reduce costs soon, including via staff layoffs. While others have not yet reached that point, they recognized the need to be extremely judicious in the tradeoff decisions they make today, lest they jeopardize the resources they will need in the future.

The strategic responses identified in the forums can be viewed along a spectrum of fiscal approaches. On one end lies "Immediate cost containment," representing the most fiscally conservative strategy focused on cutting expenses not necessary for immediate survival. In the middle are "Scrutinizing spend" options, which take a balanced, cautious approach. At the opposite end of the spectrum are "Evaluating investment opportunities," reflecting a more risk-tolerant stance focused on long-term growth and future readiness.

The graphic below lays out the spectrum of approaches to resource allocation that were outlined in our executive conversations:

Immediate cost containmentScrutinizing spendEvaluating investment opportunities
  • Layoffs and hiring freezes
  • Reduce discretionary spending (e.g., travel, conferences)
  • Reduce or pause innovation and capital investments
  • Invest selectively in immediate ROI opportunities
  • Deploy reimbursement managers to reduce denials and underpayments in revenue cycle
  • More frequent and strict stage-gating investment projects
  • Review all current equipment to determine what new things need to be purchased before tariffs take effect
  • Consolidate services to eliminate duplication and centralize high-cost specialties
  • Adapt ambulatory business case modeling in anticipation of site-neutral payments
  • Launch or expand joint ventures and innovation arms to diversify revenue streams and reduce payer dependency
  • Identify and invest in opportunities that have alignment between future care model evolution and policymaker priorities (such as hospital at home)

Straight from the C-Suite

 

  • "We’re seeing systems making decisions from a place of scarcity – not their market and competitive dynamics."
  • "Employees are the last thing we want to cut – layoffs are the easiest to execute but the worst for our future."

Advisory Board's take

Leaders are walking a tightrope between short-term cost-cutting and long-term investment. While immediate savings may relieve pressure now, underinvesting risks future readiness and innovation. responding to external pressures with a mix of immediate cost savings and re-evaluation of future spending priorities, but striking the appropriate balance can prove challenging. For example, pulling back strategic investment provides short-term financial relief but may limit long-term growth. While these adjustments are necessary, leaders are challenged to make the right decision(s) amid a murky and complex backdrop. At the industry level, leaders are worried about the long-term implications of reduced investment for both slowed medical innovation and stagnant business models.

"We have to change the mindset from, 'How do you afford to offer this service?' to 'How do you afford not to have that?'"

Hospitals, especially safety-net providers, are facing hard choices about what services they can continue offering. Rising labor costs, administrative burdens, and payer mix imbalances are forcing hard decisions about what services can be sustained. Executives frequently pointed to behavioral health and other low-margin services as the most vulnerable. Some emphasized the need to double down on community access, even amid deepening financial pressure, but it was unclear if or how they would finance those efforts.

As with resource allocation, leaders' strategies around service delivery also fell along a spectrum of priorities. At one end is "financial optimization," where organizations focus on cutting low-margin services and boosting commercial coverage to stabilize finances. In the middle are "Positioning for improved revenue capture" strategies, which aim to sustain services by enhancing billing practices and capturing more revenue. At the other end of the spectrum are "Options to deliver mission-driven care," where organizations, especially rural and community hospitals, strive to maintain all services, often at great cost, in alignment with their core mission.

Below, we’ve categorized the range of strategies health system leaders articulated as a means of bolstering finances — with the goal of continuing to deliver mission-driven care.

Financial optimizationPositioning for improved revenue captureOptions to deliver mission-driven care 
  • Maximize commercial share of payer mix (and minimize Medicare and Medicaid share)
  • Develop sticky relationships with employers through tailored services (e.g. onsite clinics, specialty pharmacy)
  • Reduce MA contracts to reduce administrative burden and waste
  • Cut low-margin services (e.g. behavioral health, long-term care)
  • Review clinic volumes to identify and close low-volume services
  • Work with payers to boost quality ratings and share in value-based incentives
  • Move to an in-house payer model to control value-based care definitions and reduce external payer friction
  • Consolidate specialties like orthopedics into single-site centers of excellence
  • Maintain all services to meet community needs even if not profitable (especially in rural areas)
  • Reinvest in community hospitals to keep care local and reduce pressure on tertiary centers
  • Consider potential impact of strategic actions on the viability of competitors in the region for community access
  • Invest in state advocacy efforts to protect mission-critical funding
  • Seek philanthropic donors

Straight from the C-Suite

 

  • "We have to think about what funds the mission."
  • "Non-citizen doesn’t mean not in our market, not getting sick, not coming to our ED."
  • "We’ve always been mission-based and aim to take care of those who can’t take care of themselves, but we may not be able to afford this in the future because of policy and reimbursement changes."

Advisory Board's take

Many health system leaders identified securing a greater proportion of commercial lives in their payer mix as a top priority. While more commercial lives can increase a provider’s revenue/margin given higher reimbursement rates, this is a zero-sum game between providers: there are a finite number of commercial contracts and covered lives available. Without a strategy already in place, leaders may face several hurdles and lower-than-expected margins in securing more commercial lives as competition drives down margins and increases costs to secure commercial volumes. As government coverage/funding recedes, health system executives will need to leverage the myriad strategies to grow and/or maintain financial resilience.

Healthcare reform demands ownership

"We’ve always lobbied to prevent things from being taken away from us, instead of being able to offer something to give up."

Though our conversations with healthcare leaders centered on navigating today’s challenges, several leaders also looked ahead. Across the forums, they acknowledged that while the system is strained, the path to future healthcare reform requires more than just defense, it demands ownership. Impactful transformation won’t happen unless providers can move beyond the defensive "don’t hurt us" mindset, where stakeholders act to protect the policy levers that have a net benefit to their organizations, but those same levers are not efficient for the community ecosystem overall (and would not be a part of an effective, rational system designed from scratch). Those are the parts that respective stakeholders must collectively recognize as areas that they can "give up" in exchange for overall improvements to the broader healthcare system.

To begin such an enormous shift from the industry’s historical posture, leaders noted that they will need to lay the groundwork now for evidence-based reform later. If healthcare stakeholders continue to raise alarms about every proposed policy without tracking and substantiating the real-world consequences, they risk being dismissed as alarmist. To avoid this, leaders must begin systematically tracking the effects of policy changes, starting now. By tying measurable outcomes to specific legislative actions, the industry can build a compelling, data-driven case for reform that resonates with both lawmakers and the public. Reform depends on various stakeholders recognizing their positions of vulnerability, aligning around common goals, and investing in the data and partnerships needed to advocate effectively for change.

Straight from the C-Suite

 

  • "We need to get together as an industry to look at what to fix and what we can give up to make healthcare more sustainable."
  • "There’s not a villain in this right now across the industry – we’re all in this together."

And for the landscape of the immediate future, leaders are recognizing the interconnectedness of all players in the healthcare ecosystem: the providers, payers, patients, policymakers, and communities. While some continue to advocate independently, others are looking to form cross-sector coalitions to amplify shared priorities and protect systemic resilience. As one attendee noted:

"We don’t look at this as how it impacts us alone, but overall care in the community we serve."


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AFTER YOU READ THIS
  • You'll be able to benchmark your organization’s strategies against those of your peers.
  • You'll learn how recent policy changes, like the One Big Beautiful Bill Act, are reshaping strategy and operations.
  • You'll gain insight into the top three priorities healthcare leaders are focusing on to navigate today’s uncertainty.

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