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Want to learn about the key market and demographic trends in a particular Metropolitan Statistical Area (MSA)? Or how you should target your products and services to provider clients and patients?
Use our suite of market profiles to gain insight into evolving markets and inform your strategic planning moving forward. You can browse all of the profiles or jump to your market via the left navigation.
Albuquerque, NM | Atlanta, GA | Austin, TX |Baltimore, MD | Boston, MA
Buffalo, NY
Albuquerque, NM
Overview: Albuquerque is an innovative health care market ruled by four major health systems that serve an aging but relatively healthy population.
Total population: 1,090,319
Atlanta, GA
Overview: As value-based care takes hold in Atlanta, providers are charged with managing a growing population with higher rates of chronic diseases.
Total population: 5,710,795
Austin, TX
Overview: Austin is a rapidly growing, relatively affluent market with a mostly young, healthy population. Health systems and hospitals are the key drivers in innovative market growth.
Total population: 1,151,060
Baltimore, MD
Overview: Maryland's all-payer model and the presence of Johns Hopkins make Baltimore an innovation center.
Total population: 2,894,700
Boston, MA
Overview: Considered a leader in health care delivery reform and clinical integration, the Boston-Providence market is home to some of the nation's top hospitals and most successful Medicare Pioneer ACOs. However, despite active legislation in Massachusetts aimed to restrict health care spending, the market is struggling to contain costs.
Total population: 7,359,268
Buffalo, NY
Overview: Buffalo is currently at an innovative stage in healthcare market growth. The demographic shift towards older patients and the new emphasis on outpatient services will lead local stakeholders to focus the market on new technologies and strategies that can improve chronic disease care in the outpatient space.
Total population: 1,128,306
Charlotte, NC | Chicago, IL | Cincinnati, OH |Cleveland, OH
Columbus, OH | Dallas, TX |Denver, CO | Detroit, MI
Charlotte, NC
Overview: Charlotte is a growing, innovative market dominated by two large health systems. With a relatively high uninsured rate and an aging population, hospitals and health systems will need to capitalize on opportunities for comprehensive care management and outpatient chronic care.
Total population: 2,372,411
Chicago, IL
Overview: The Chicago market is defined by full-fledged mergers and affiliations among providers to form clinically integrated care networks.
Total population: 9,503,363
Cincinnati, OH
Overview: Cincinnati’s developing market will continue to grow as its mostly young, healthy population shifts towards an older population with more intensive chronic care needs.
Total population: 2,220,712
Cleveland, OH
Overview: Cleveland is an innovative healthcare market and home to one of the most respected health systems, Cleveland Clinic. The demographic shift from younger to older patients will place new emphases on chronic care and care management.
Total population: 2,894,766
Columbus, OH
Overview: Columbus is an innovative health care market with a young, healthy, and relatively affluent population.
Total population: 2,143,201
Dallas, TX
Overview: The rapidly growing population of the Dallas-Fort Worth market is fueling a boom of new hospitals, emergency centers, retail clinics, and urgent care centers.
Total population: 7,602,039
Denver, CO
Overview: Denver is an innovative market with a young, healthy population. Despite low unemployment, Medicaid is a major payer in the Denver market.
Total population: 3,219,045
Detroit, MI
Overview: This highly competitive market is defined by provider consolidation and innovative risk contracting models.
Total population: 4,390,107
Honolulu, HI |Houston, TX | Indianapolis, IN | Jacksonville, FL
Kansas City, MO
Honolulu, HI
Overview: Honolulu is an innovative health care market with a largely young, healthy, affluent population. Despite highly consolidated health systems, health plans are the key market drivers.
Total population: 991,160
Houston, TX
Overview: A swiftly growing population in the Houston market is fueling an increase in health care facility construction. As freestanding emergency centers, outpatient centers, retail clinics, and urgent care centers multiply in the market, a larger proportion of residents will have access to convenient sites of care.
Total population: 6,721,928
Indianapolis, IN
Overview: Indianapolis is an innovative market with a lower-income, moderately uninsured population.
Total population: 2,081,415
Jacksonville, FL
Overview: Jacksonville is a developing health care market with a mostly middle-aged, middle class population. Three major health systems control nearly three quarters of the market.
Total population: 1,497,794
Kansas City, MO
Overview: Kansas City is a developing market with a largely young, middle-income population.
Total population: 2,285,353
Las Vegas, NV | Los Angeles, CA |Louisville, KY | Miami, FL
Milwaukee, WI |Minneapolis, MN
Las Vegas, NV
Overview: Las Vegas is a developing market with relatively high unemployment and a substantial uninsured population.
Total population: 2,222,473
Los Angeles, CA
Overview: Los Angeles is one of the most physician-group-led markets, with high degrees of capitation and risk-taking.
Total population: 18,679,763
Louisville, KY
Overview: Louisville is a developing market with a mostly middle-aged population that will drive both current and future demand for chronic care and disease management.
Total population: 1,511,965
Miami, FL
Overview: The Miami market is highly populated, diverse, and dominated by large, international, for-profit health systems. These dynamics, combined with high enrollment rates in the health insurance exchange, have created a fiercely competitive market that caters to consumers while still serving a larger-than-average uninsured population.
Total population: 23,723,696
Milwaukee, WI
Overview: The Milwaukee market is predominantly focused on care coordination and cost reduction. This is supported by partnerships between health care stakeholders and organizations, including widespread physician employment and a number of successful ACOs.
Total population: 2,065,257
Minneapolis, MN
Overview: The Minneapolis market is characterized by creative care coordination and cost-containing initiatives for commercial, Medicare, and Medicaid patients.
Total population: 3,594,871
Nashville, TN | New Orleans, LA |New York, NY | Oklahoma City, OK
Omaha, NE |Orlando, FL | Philadelphia, PA |Phoenix, AZ |Pittsburgh, PA
Portland, OR
Nashville, TN
Overview: Nashville’s intensely competitive provider market has given rise to numerous payment reform and care coordination initiatives. Moreover, Nashville’s reputation as a healthcare capital and recognized strengths in health care management has helped the area attract new and innovative health care companies, particularly in the IT space.
Total population: 1,934,753
New Orleans, LA
Overview: With more than 425,000 Louisiana residents have enrolled through Medicaid expansion, the original coverage gap for uninsured adults below poverty has largely been reduced, increasing the role safety net providers play in delivering care to vulnerable, low-income patient segments.
Total population: 1,470,527
New York, NY
Overview: A massive market defined by increasing provider consolidation.
Total population: 23,723,696
Oklahoma City, OK
Overview: Consolidation has come to a halt in Oklahoma City’s healthcare sector after the proposed marriagebetween SSM Health and OU Medicine, which would have established a new healthcare giant in the market, fell apart.Meanwhile, federal care delivery transformation and payment reform models are driving collaboration between healthsystems, physician groups, and payers.
Total population: 1,512,902
Omaha, IA-NE
Overview: A trend toward formation of large clinically integrated networks that include hospitals and physician groups is emerging in the Omaha market. Physicians command considerable power and often lead innovation through risk-based contracting and new models of care delivery.
Total population: 914,856
Orlando, FL
Overview: Health care construction is rampant in central Florida, with all three major health systems approved to build new inpatient facilities, and all involved in multiple other projects to increase access points in the market. Physician consolidation continues as health systems are using affiliated clinically integrated physician networks to bring independent providers into their respective spheres.
Total population: 2,621,290
Philadelphia, PA
Overview: Philadelphia has long been referred to as a city dominated by “edsand meds.” As of late, the area’s anchor institutions are also trying to attract innovative health care startups as they try to evolve Philadelphia into the “Silicon Valley of health care innovation.”
Total population: 6,053,720
Phoenix, AZ
Overview: With most health systems, physician groups, and health plans moving towards value-based care, Phoenix is characterized by an increasingly integrated care delivery system.
Total population: 4,800,458
Pittsburgh, PA
Overview: The Pittsburgh region may be a harbinger of things to come in U.S. health care. With vertically integrated provider-payer hybrids and a chronic disease management focus, Pittsburgh has the aligned incentives that regulators are trying to recreate in other localities.
Total population: 2,376,788
Portland, OR
Overview: Portland’s innovative health care market has embraced health care reform. As they continue to improve care coordination, health systems will look to collaborate with physicians and health plans.
Total population: 2,517,153
Raleigh-Durham, NC |Rochester, NY | Sacramento, CA | Salt Lake City, UT
San Antonio, TX | San Diego, CA | San Francisco, CA |San Jose, CA
Seattle, WA | St. Louis, MO
Raleigh-Durham, NC
Overview: The Raleigh-Durham market is known as the Research Triangle for its inclusion of three major universities: Duke, the University of North Carolina (UNC), and North Carolina State. The competitive health system sector has pushed innovation and adoption of accountable care initiatives.
Total population: 1,977,385
Rochester, NY
Overview: Rochester is dominated by two health systems, Rochester Regional Health System and University of Rochester Medical Center. Both are working to improve population health through a regional Medicaid quality initiative.
Total population: 1,193,339
Sacramento, CA
Overview: The “Indomitable City” has a young, growing, and diverse population and top research facilities.
Total population: 2,659,690
Salt Lake City, UT
Overview: Salt Lake City is home to a young, healthy population and an innovative health care market.
Total population: 1,166,073
San Antonio, TX
Overview: San Antonio is experiencing significant growth in population and health care buildings. Many markets, including the rapidly growing north suburbs, are up for grabs.
Total population: 2,446,921
San Diego, CA
Overview: The San Diego market is defined by a large military population and aggressive population health efforts.
Total population: 3,351,613
San Francisco, CA
Overview: San Francisco is an innovative market with a successful slate of physician-run ACOs.
Total population: 4,768,076
San Jose, CA
Overview: The San Jose market is characterized by innovation and affluence, and is home to some of the leading health systems in the country, such as Stanford Health Care and Kaiser Foundation, as well as tech giants, such as Google and IBM.
Total population: 2,088,614
Seattle, WA
Overview: The various stakeholders in the Seattle market are heavily focused on adopting value-based care models, including ACOs and clinically integrated networks. This is true across private and public payers alike.
Total population: 3,898,781
St. Louis, MO
Overview: St. Louis’s market is defined by a highly unconsolidated health system and hospital market. Most health care players have been slow to adopt new value-based payment models.
Total population: 2,854,554
Tampa Bay, FL | Tucson, AZ | Virginia Beach, VA |Washington, D.C.
Tampa Bay, FL
Overview: Tampa Bay’s dominant health systems are ramping up efforts at clinical integration with physicians and closer collaboration with the region’s payers.
Total population: 3,075,772
Tucson AZ
Overview: Tucson is a relatively condensed market dominated by a small number of health systemsand insurers. Large uninsured and Medicaid populations, along with a low density of physicians, have contributed to patient access issues and financial challenges for providers.
Total population: 1,025,716
Virginia Beach-Norfolk-Newport News, VA-NC
Overview: The Virginia Beach-Tidewater region covers an expansive geography and encompasses several small cities. Several providers, employers, and payers in the area have spearheaded accountable care and population health initiatives.
Total population: 1,754,725
Washington, D.C.
Overview: Compared to other affluent metropolitan markets, the DC area is embracing the shift from fee-for-service to value-based payment more slowly.
Total population: 6,273,681
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