To help plans prioritize experience investments to effectively drive preventive care use, we surveyed more than 3,000 consumers on common frictions experienced while using care.

The following are four insights on how plans can enhance communication on preventive care to improve member experience and close care gaps:

1. Getting members to a provider or PCP is not enough, instead get the PCP to direct members to plan resources (see page 6)
2. Members don’t think preventive care is free; the biggest opportunity for plans in care gap closure is in price certainty (see page 8)
3. Annual wellness checks and flu shots quickly drive satisfaction if given with a seamless experience and immediate access to care (see page 10)
4. Highlight the value of preventive care and streamline member communications when sending reminders (see page 12)

Download the research report