Increasing care options and low levels of consumer loyalty mean that, to retain existing panels and attract new patients from competing practices, planners must cater to consumer preferences with primary care investments.

But with limited budgets, planners struggle to know which investments have the greatest potential to win new patients and differentiate their practice. Read our briefing to see which primary care enhancements consumers are most likely to switch PCPs for, and to learn which of these fourteen enhancements have the lowest national prevalence—making them key differentiators for some markets.