Expert Insight

The top 5 trends impacting med tech strategies in 2026

As the healthcare industry faces new challenges, med tech companies must evolve their strategies. Learn about the five most impactful trends — and get actionable insights for success in 2026 and beyond.

Several factors are currently changing how the broader healthcare ecosystem values and purchases medical technology, including evolving patient profiles, declining government funding, and ever-changing provider landscape. At the same time, healthcare costs continue to skyrocket, with annual growth in health expenditures per capita growing by an estimated 7.1% in 2024 and 6.2% in 2025.1

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  • You'll understand the healthcare dynamics that are most likely to affect your organization.
  • You'll learn how to adjust your strategy in response to changing customer needs.
  • You'll know how to update your value proposition as customer definitions of value evolve.

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