As the health care ecosystem continues to evolve, life sciences leaders across both the pharmaceutical and medical device industries must understand how their customers’ priorities are changing—and what that means for their customer engagement, evidence generation, and communication strategies.

This series breaks down the top customer trends that life sciences leaders need to know about in 2022. It covers three key customer segments — payers, hospitals/IDNs (integrated delivery networks), and independent physicians.

Each piece provides key insights from Advisory Board’s research and details each trend, it’s impact on life sciences, and the questions that all life sciences leaders should be asking.

Read on for each report:

Payers

Hospitals/IDNs

Independent physicians