Addressing digital inequity is a business imperative

Addressing digital inequity is more than a moral obligation—it’s a business imperative.

Misconceptions about digital inequity prevent health care leaders from prioritizing efforts to address it. But we’re entering a world where digital will be pervasive in health care, and leaders who don’t start to address digital inequity will have a harder time engaging with patients.

Organizations that prioritize digital inequity efforts will benefit from a bigger market for digital solutions, design tools that a wider range of patients will want to use, and reduced cost-of-care through improved outcomes.