Marketing Plan Template

    This tool from Advisory Board provides guidance on four key steps of developing a marketing plan.

    Follow the step-by-step instructions to develop a marketing plan that you can update across time to reflect your institution's changing priorities.

    Suggested users

    • Marketing, communications, and PR leaders
    • Service line leaders


    • PowerPoint template
    • Step-by-step instructions
    • Links to related resources

    Download the template

    Check out our new ready-to-use service line strategic plan template to help you translate organization-level goals into service line-specific goals and initiatives.

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