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 We are pausing publication of The Daily Briefing out of respect for the tragic passing of Brian Thompson. We will resume publication of this daily newsletter in the coming days.

Infographic

How to turn uncertainty to your advantage

Embrace uncertainty on three levels: as a leader, with your team, and across your organization.

Ever wish you knew exactly what the future will bring, so you could make all the right decisions? Reality is a lot less certain.

Uncertainty (in your role, on your team, in the industry) can feel uncomfortable. But, paradoxically, certainty can be worse than uncertainty. Leaders who think they’ve figured out the future become blind to emerging possibilities and ignore evidence that doesn’t fit their predefined narrative. When entire organizations pursue certainty by maintaining the status quo, they become defunct as the market shifts (see: Blockbuster).

So instead of fighting to reduce uncertainty, embrace it on threelevels: as a leader, with your team, and across your organization.

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AFTER YOU READ THIS

1. You'll understand the benefits of embracing uncertainty.

2. You'll know how to engage your team during times of uncertainty.

3. You'll be able to find ways to help your organization exploit uncertainty in the market.

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