Demand for interventional radiology (IR) services is expected to increase rapidly in the next five to ten years,outpacing growth in several other service lines and translating to significant demand potential for hospitalsystems.

This white paper offers tactics to help providers capture IR’s growth potential and respond effectively to challenges that have restrained growth to date.

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Challenges to capturing IR growth potential

IR presents a new growth opportunity for health systems. However, to date, programs have not realized this latent opportunity due to several restraints.

A lack of awareness among patients and referring physicians has hindered growth in IR and the overlap between it and other specialties has generated some reluctance to refer to IR. Also, under fee-for-service, health systems had little financial incentive to invest in IR services. Read more (p. 6).

8 ways to respond to these key challenges

1. Educate physicians to improve referral capture (p. 12)
2. Use direct-to-consumer marketing to attract self-directed patients (p. 13)
3. Organize around conditions to raise awareness (p. 14)
4. Find your service line niche (p. 15)
5. Structure for collaboration, not competition (p. 16)
6. Emphasize IR’s alignment with value-based care to gain institutional buy-in (p. 17)
7. Maximize efficiency with Lean Six Sigma (p. 18)
8. Consider irASCs to lower input costs (p. 19)

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