Maternal telehealth programs offer pregnant women new and more convenient ways to connect with obstetric providers. These programs can cover both the prenatal and/or postpartum periods, strengthening patient-provider relationships and allowing providers to monitor patients more frequently between in-person office visits. The goal of these programs is to make care more convenient, improve outcomes, and enhance the patient experience.

Telehealth’s role in maternal care

There are three primary ways telehealth can add value for different groups of patients.

Low-risk pregnancies: Replaces subset of prenatal visits and enables more frequent provider-patient interactions between in-person visits.

High-risk pregnancies: Improves access to maternal-fetal medicine (MFM) specialist care and enables more robust monitoring and frequent communication between patients and providers.

Postpartum care: Provides women the support they need to care for their babies and helps monitor potential complications during recovery, including mental health illnesses unique to new mothers.

The frequency and distance of travel is challenging for women, especially those late in their pregnancy or who must take time off work. Prenatal and postpartum care requires a minimum of 12 appointments, and the shortage of maternal health care providers only adds to travel times. The provider shortage is more noticeable in rural areas, as ob/gyns and MFM specialists are concentrated in urban areas and not likely to relocate to rural areas. This means that many rural women travel more than 30 minutes to access care.

The barriers to accessing care cause women to miss key pregnancy-related public health targets, including breastfeeding for six months and attending postpartum check ups. As a result, the U.S. has some of the highest maternal and infant mortality rates in the developed world, and outcomes have worsened over time.¹ Mortality rates are even worse for Black women² and women who live in rural areas.

The convenience of telehealth helps women access prenatal and postpartum care regularly. Regular access to maternal health care leads to downstream benefits such as increased access to specialty care, improved birth outcomes, reduced geographic health disparities, and enhanced patient experience.

Telehealth offerings can also be a program differentiator, signaling a progressive, patient-focused practice. Women of childbearing age are often the key health care decision-makers in their households. Building strong loyalty to a health system among this group is particularly important for providers as women tend to decide where their families will go for care.

Because routine prenatal care is typically reimbursed through a bundled payment, providers may be able to substitute virtual visits for in-person visits without any reduction in reimbursement (though providers should always check with their contracted payers).

All three major telehealth modalities—live virtual visits, remote patient monitoring, and asynchronous store-and-forward communication—have a role in maternal health care.

Define the scope of your maternal careprogram to fit into your existing strategy. All telehealth programs should helpsolve a problem and should target the patient population that would benefitmost from the convenience of telehealth.

Discuss how you will raise awarenessabout your maternal care telehealth program among patients and providers.Building excitement is vital for the overall success of the program.

Discuss how you will define success ofyour maternal care telehealth program and which metrics you need to track tomeasure your progress to successful outcomes.

Telehealth programs, especially those that are meant to offer convenience to busy patients, are most successful when the technology is user-friendly and intuitive. Don’t overlook the importance of helping the patient navigate their virtual journey, especially if the patient is a first-time telehealth user.