A new generation of cancer care consumer is beginning to emerge

Insight #3 from the 2015 Cancer Patient Experience Survey

Although the majority of cancer patients defer to their physicians when choosing a provider or treatment, a new type of cancer care consumer is emerging—one who is more active in his or her care, more likely to challenge his/her providers, and more interested in having a seat at the decision-making table. Read on to see how consumerism is taking shape in cancer care.

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