Your Next Virtual Visit Targets: Rural Consumers

Results from the Virtual Visits Consumer Choice Survey

Rural-Consumers-Primer

By Emily Heuser, Consultant and Mouli Chakravarty, Analyst

Virtual visits are an appealing method for expanding care access to rural populations; however, in our Virtual Visit Consumer Choice Survey, this demographic was significantly less interested in trying a virtual visit than their urban peers.

Learn how to drive adoption of virtual visits in rural areas by targeting interested subgroups, addressing this cohort’s top concerns, and leveraging the aspects of virtual care that rural residents find appealing. 


This is a preview of restricted content.

Full access to this content is reserved for Market Innovation Center members. Log in now or learn more about Market Innovation Center.

Next, check out

Virtual Visits Preferences Explorer

Learn more