Patient Journey Maps

Three methods for better understanding patient pathways and choices

When it comes to executing on their consumer-centered goals—be that improving experience, care transitions, acquisition, or loyalty—many progressive health systems start in the same place: with a patient journey map analysis.

Journey mapping puts the patient at the center of strategic planning processes, using quantitative and qualitative data to understand patients’ care pathways, experiences, and utilization patterns.

This briefing reviews how to use three types of patient journey maps in your strategic planning efforts. We’ve also included key considerations and best practices for navigating common challenges when conducting these analyses, as well as case studies illustrating common uses for each journey.

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