Ever wish you knew exactly what the future will bring, so you
could make all the right decisions? Reality is a lot less certain.
Uncertainty (in your role, on your team, in the industry) can feel
uncomfortable. But, paradoxically, certainty can be worse than
uncertainty. Leaders who think they’ve figured out the future
become blind to emerging possibilities and ignore evidence that
doesn’t fit their predefined narrative. When entire organizations
pursue certainty by maintaining the status quo, they become
defunct as the market shifts (see: Blockbuster).
So instead of fighting to reduce uncertainty, embrace it on three
levels: as a leader, with your team, and across your organization.
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