Health care stakeholders need to rethink how they develop IT-enabled patient engagement strategies, particularly for chronic disease management. Currently, IT leaders are focused on unifying multiple technologies to aggregate and analyze various sources of patient data. Applying an analytics layer (e.g., classification and segmentation algorithms) to these data sources allows health providers to develop risk scores and stratify patient populations across multiple dimensions, such as age, chronic illnesses, online activity preferences, health-related behaviors, etc. This data-driven insight makes it possible to offer more effective interventions and customized content across the care continuum.