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4 Tactics to Maximize the ROI of Your Patient Education Program

Deploying a scalable, robust patient education program is central to elevating patient engagement and a cornerstone of a successful population health management strategy. Get four tactics and downloadable tools for sustainable, skills-based learning.


Deploying a scalable, robust patient education program is central to elevating patient engagement and a cornerstone of a successful population health management strategy.

This white paper offers four tactics and downloadable tools for building a platform to standardize patient education, making the most of in-office education, driving efficiency with group visit models, and extending patient education into the home.

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Build a platform to standardize patient education

Multiple staff members often independently produce similar education materials for the same condition and even for the same patient. Not only is this an inefficient use of time, patients can feel frustrated or confused by these conflicting messages.

Organizations like Bellin Health have found that establishing a patient education committee can provide a platform for removing redundancies, control quality across sites of care, and increase the impact of their education strategy. Download tools from Bellin Health

Focus scope of in-office education

Members of the primary care team should focus on teaching the skills needed for short-term management and refer patients who need more detailed education to group settings.

Research also shows that people can remember 80% of information correctly when presented verbally—and with a visual aid. The best materials are short documents that patients can easily read and understand. IMPACT DC, a program of Children's National Medical Center, adapted a nationally available one-page guide to help providers more effectively educate patients and caregivers about living with asthma. Download tools from IMPACT DC

Drive efficiency with group visit models

Offering group education sessions is an efficient, scalable strategy for teaching patients new skills and behaviors.

For example, Scripps Health's Project Dulce is a skills-based education program for patients newly diagnosed with diabetes that provides practical guidance on daily activities, such as testing blood sugar and reading food labels. Download tools from Project Dulce

Extend patient education into the home

Incorporate technology-based education to reinforce key messages and create ongoing connections between patients and their care team.

For example, The University of Chicago Medicine found that a text message program for patients with diabetes saved more than $400 per patient.

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