Understand the CV Ambulatory Market Landscape

CV increasingly is an ambulatory business. More CV services are shifting outpatient, more services can be performed in ambulatory sites, and there’s more competition from freestanding facilities. While we know hospital leaders across the country are setting big goals for expanding their ambulatory footprint and service offerings, CV may not be there quite yet as CV leaders historically have had limited purview and responsibility for services provided off the hospital campus.

But today’s priorities make it virtually impossible for the service line to ignore the ambulatory setting. Payers and patients are looking for lower-cost sites, you are looking for lower-cost ways to deliver care, and you’re seeing greater competition for market share from ambulatory facilities.

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