Research

Does Halo Effect Drive Service Line Growth?

Conventional wisdom holds that investments in niche services create a "halo effect" that drives service line growth. Our analysis challenges that assumption.
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AFTER YOU READ THIS

1. You'll understand the concept of "halo effect."

2. You'll learn why investing in advanced services doesn't necessarily drive service line growth.

3. You'll discover what evidence exists for niche service investment returns.

4. You'll identify the risks of considering halo effect.

AUTHORS

Sebastian Beckmann

Managing director, Quantitative insights

Yemi Zewdu Yimer

Senior analyst, Specialty care and consumerism research

Posted on March 18, 2021

Updated on April 05, 2024

TOPICS
Clinical Services Service Line Strategy Strategy and Growth

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