Infographic

1 minute read

What seniors want when shopping for Medicare Advantage supplemental benefits

Learn three insights for health plans to keep in mind when designing Medicare Advantage benefits packages, based on a survey of 1,397 seniors over 60.

Overview

Advisory Board recently surveyed 1,397 seniors over the age of 60 to understand their decision‑making when selecting a Medicare plan—including which supplemental benefits are most attractive. Given the competitiveness of the Medicare Advantage market, health plans have turned to supplemental benefits to attract seniors to their plan. We’ve highlighted three insights health plans must be aware of when designing their Medicare Advantage benefit packages.


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MORE ON CARING FOR SENIORS

Explore the collection of resources that our team has developed to help you understand how the industry is currently caring for older adults (ages 65+), why change is essential, and how industry stakeholders can collaborate to build a better care model for seniors.

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INTENDED AUDIENCE

AFTER YOU READ THIS

1. You'll understand which supplemental benefits are most attractive to seniors.

2. You'll learn how health plans have responded to competition in the MA market.

3. You'll be aware of potential pitfalls when designing benefit packages.


AUTHORS

Mallory Kirby

Director, Health plan research

TOPICS

INDUSTRY SECTORS

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