Health plans have a lot in common with the modern diplomat. Diplomats have to be objective, but still empathize with the needs of others. They play a central role in an industry, without directly controlling stakeholder behavior.Finally, they have to persuade their partners to act in the best interest of everyone involved.
Health Plan Diplomacy is about working with members to improve their health outcomes. Health plans typically track the actions of their members, but for successful Health Plan Diplomacy, health plans should track their own actions. In our infographic, we’ve included four diplomatic principles that plans should apply to their member interactions and the corresponding metrics to measure progress.
In part two of a two-part series, we build upon survey data outlining why members don't trust health plans and propose a new concept for member engagement: Health Plan Diplomacy. Instead of asking, “How can we engage members?” we propose asking, “How can we change member behavior?” This relatively subtle change approaches member engagement from a 'change management' perspective and brings new initiatives and goals into focus.
We asked nearly 5,000 consumers across the country which services would provide them the most value in staying healthy—and who they want these services from. What they said may surprise you.
Purchasers are demanding a better health care experience for their members—at a lower cost. Competitive plans will be defined by their ability to provide and manage an effective, low-cost network. To succeed, plans must actively influence where, when, and how members receive care.
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