How we calculated what cancer patients value most and least
To get a clear picture of how cancer patients value both features and services offered by the cancer program, we asked two MaxDiff questions:
- When deciding where to go for cancer care, which factor is most important to you and which is least important to you?
- Thinking about your experience with cancer, which service provided by a cancer center would have been the most valuable to you and which would have been the least valuable to you?
Unlike many other surveys, which allow respondents to rate all items as “important,” MaxDiff analysis asks patients to make trade-offs among different factors. Patients reply to each question multiple times and each time they are shown a different set of factors—resulting in a ranked list of utility scores that represents the relative value of each factor.
Our interactive survey results portal enables you to slice and dice the data by multiple factors, such as tumor type and age, to analyze the priorities of unique patient sub-populations.
- Analyze patient survey data using different criteria, such as age, tumor type, gender, or region
- Oncology service line leaders
- Strategic planners
- Patient experience officers
- Business development officers
- A cancer program trying to grow their breast center volumes uses this tool to better understand how breast cancer patients in their region select a provider.
- A cancer program working to improve the patient experience uses this tool to evaluate which services patients would value most.
The program leader uses the data to develop a business case for investment in specific services.
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