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The leader engagement decline
Leader engagement often looks strong when compared to frontline staff engagement, but a close look at year-over-year trends tells a different story.
Leader engagement is in fact declining much more rapidly than frontline engagement. Between 2012 and 2014, leader engagement dropped four percentage points—10 times more than frontline engagement.
Change in engagement level, 2012-2014
How to improve—even in a challenging market
One challenge when it comes to reversing the decline is that market forces can have a significant effect on leader engagement—and those market forces are beyond the control of any engagement strategy.
Five key market forces are in the mix: constant connectivity and 24/7 communication, acute margin pressure, the increasing pace of change, uncertainty about the future, and the rise in mergers and acquisitions. And none of these challenges are likely to abate anytime soon.
The good news: It is possible to engage leaders despite these market challenges. The analysis we used to inform the framework included in this study comes from more than 21,000 responses in the Advisory Board Survey Solutions national employee engagement database, supplemented by more than 100 interviews with health care leaders and engagement experts.
The best practices in the remainder of this study will help you address these top leader engagement challenges.