Today's market offers at least three major reasons to renew focus on capturing outpatient imaging volumes. First, as imaging utilization stagnates and price sensitivity grows, outpatient imaging is becoming more competitive. Second, large health systems are continuing to invest in physician employment, thus increasing their reliance on downstream referrals—including imaging—to realize ROI. Third, as patient behavior grows more price-sensitive and consumer-like, both patient and physician loyalty are in decline—creating a need for imaging providers to better demonstrate value for these stakeholders.
In response, progressive imaging programs are developing new strategies to target and engage referring physicians and patients. The whitepapers below contain case studies and insights related to these best practices.