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What to know about health plan virtual-first products right now

    Throughout the pandemic, health plans have been trying their hand at virtual-first products (VFPs). These offerings steer members toward virtual care as their first touchpoint with the health care system, usually through a dedicated virtual primary care physician. Most plans with a VFP are choosing to incentivize members to seek virtual care first through $0 virtual visits, instead of making it a requirement. Following the virtual visit, members can be referred to downstream in-person care with the plan’s preferred providers.

    Given the recent emergence of virtual-first products, we interviewed several health plan executives on the topic and synthesized major aspects of 12 different virtual-first products based on secondary research.

    Download the field guide here, or from the right rail of this page to view key details about these virtual-first products.

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