Our Take

How generational change will upend donor strategy

15 Minute Read

    Baby boomers occupy a central place in hospital fundraising strategy, but younger generations are bringing new opportunities and threats. An estimated $68 trillion wealth transfer, new care utilization patterns, and shifting societal views will disrupt health care philanthropy in the coming years. The time has come for philanthropy leaders to prepare more aggressively for this inevitable generational change.

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