Research

A Digital Strategy for Patient Engagement and Chronic Disease Management

    The digitization of health care will push industry stakeholders to rethink how they develop IT-enabled patient engagement strategies, particularly for chronic disease management. This “digital-first” mindset requires health care providers to unify multiple technologies (e.g., mobile apps, connected devices, cloud) to aggregate and analyze various sources of data, segment populations, and serve customized content and functions to patients.

    An established digital strategy can improve the patient experience and reinforce adherence to healthy behaviors and medical regimens, resulting in more effective chronic disease and population health management.

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